NEW YORK, NY — Summit Golf Brands, the parent company of B. Draddy, Zero Restriction, and Fairway & Greene, is proud to announce its partnership with Rodeo Dunes as the resort’s exclusive on-site Retail Apparel Partner, a first-of-its-kind partnership within the U.S. golf industry.
Summit Golf Brands will oversee all apparel offerings in the Rodeo Dunes pro shop, support all staff apparel needs, outfit events and group experiences, and develop curated digital site activations for Rodeo Dunes Founders.
“Getting involved with this incredible new Michael Keiser destination was an easy decision,” said Matt McFarlane, SVP Sales and Co-Head of the Americas at Summit Golf Brands. “The vision for the future at Rodeo Dunes is exciting and something we wanted to be a part of. We are very proud of this partnership, but more importantly, it is a responsibility we take very seriously. Seeing the project come to life and partnering with the teams at both KemperSports and Rodeo Dunes has been a privilege.”
“The distinctive styles and presentations, the broad nature of the brand family, and the professionalism of the merchandising team combine to make Summit Golf Brands a valuable partner,” said Rodeo Dunes developer and owner Michael Keiser, Jr. “The shop looks great, and the range of apparel means that everyone can find something that fits their eye and their particular apparel needs.”
Rodeo Dunes opened its long-awaited Coore & Crenshaw course to Founder play in May and will open for public play in 2027. A second course, designed by longtime Coore & Crenshaw associate Jimmy Craig is under construction and will host some preview play in 2027. This is Craig’s debut solo 18-hole course design.
The property will also include “The Rockies,” a 7.5 acre putting course designed by Clyde Johnson. Construction is ongoing, with public opening expected in 2027.
With its rugged, vast terrain, Rodeo Dunes provides a striking backdrop for Summit Golf Brands to showcase its apparel collections. These range from high-performance golfwear to Western-inspired mountain lifestyle offerings across B. Draddy, Zero Restriction, and Fairway & Greene.