Facility has switched out their existing technology to add social customers to their bottom line.
ROOSENDAAL, Netherlands — Months after upgrading its technology, the venue continues to boost revenue and drive engagement under its refreshed identity, Golf and Relax.
Golfcenter Roosendaal is celebrating a sustained shift in business performance and brand identity several months after transitioning its facility to Inrange Golf technology. Having moved away from their previous provider, the venue has built strong momentum and successfully established its expanded identity as Golf and Relax.
The switch was originally driven by the goal of offering a top-tier practice environment for serious golfers while opening up the facility to social groups and non-golfers, a demographic their previous technology could not fully support. Over the past few months, the Inrange system has proven essential to achieving both objectives.
“The platform gives us so much flexibility. Whether someone is a seasoned pro or picking up a club for the first time, our guests are playing side-by-side and having a fantastic experience every single day,” said Edwin Derksen, Operator.
The technology continues to serve as the foundation for the venue’s Golf and Relax experience, which centers on social play and a relaxed lounge atmosphere. By stepping away from the traditional driving range model, Roosendaal has successfully used Inrange as the engine to redefine the modern golf outing.
This ongoing success mirrors results seen at other international venues, such as Dobson Ranch (Arizona), Horton Park (London), and Clermont National (Florida), all of which have experienced sustained growth since upgrading to Inrange.
For more information on Inrange Golf, visit their website and follow them on LinkedIn for the latest news and product innovations from their team.