LAS VEGAS, Nevada– After more than 30 years of hands-on experience building, renovating, and managing natural grass golf courses across the Southwest, Pro Turf International is proud to announce its official evolution into PTI Golf.
The comprehensive rebrand includes a modernized logo, the unification of its business divisions, and a new core brand promise: “From First Cut to Final Putt, Consider It Handled”.
Historically, the company presented its construction and management arms as separate entities. Unifying under the single PTI Golf banner clarifies the company’s unique capability to handle the entire lifecycle of a golf course. The new visual identity drops the legacy grass graphic and adopts a sophisticated, clean aesthetic with a deep green, clay, and sand color palette.
The repositioning does not change the foundation of the 30-year-old company; rather, it elevates how PTI Golf tells its story to the industry. The new brand is built entirely upon four core pillars that define its daily field operations:
- Accountable and dependable: Taking total responsibility for outcomes, not just the scope of work, so clients face less risk and fewer surprises.
- Professional, with practical judgment: Applying decades of hands-on golf experience to balance playability, maintenance, and long-term costs.
- Easy to work with: Communicating clearly, staying engaged, and removing friction from complex projects.
- Collaborative, grounded, and on your side: Respecting the roles of owners, general managers, superintendents, and architects, and working alongside them as true partners.
“At PTI Golf, our operational philosophy is incredibly simple: we strive to be the easiest company in the industry to do business with. We have built our 30-year legacy on placing relationships over profit, which means we stand shoulder-to-shoulder with our clients and focus on getting the job done right rather than nit-picking them over change orders,” said Mickey Brown of PTI Golf.
“Our new brand reflects our commitment to taking total ownership of both the work in the dirt today and the agronomic conditions tomorrow. We share the load with our partners so they can focus on running their business with total peace of mind.”
The brand rollout is part of PTI Golf’s strategic growth plan to expand their business and continue to deliver exceptional service to their partners across the regional Southwest United States and beyond.
To explore the new brand identity and discover how PTI Golf simplifies golf course construction and management, visit www.ptigolf.com.