Member courses can amplify the golfer experience using Toptracer Range’s transformational technologies for entertainment and training 

CHARLESTON, South Carolina – The National Golf Course Owners Association (NGCOA), the trade association dedicated exclusively to golf course ownership and operations, is pleased to announce its latest corporate partnership with Toptracer, a technology division of global sports and entertainment leader Topgolf Entertainment Group.

Through this new relationship, NGCOA member-owners and operators have access to Toptracer Range to offer an engaging, data-driven experience to players of all ages and abilities. Because the technology can be used across multiple areas — driving range to rounds to instruction — golf courses of all types and sizes can transform their entire business, attract new guests, retain current customers and members, and boost revenue streams across their whole facility.

“I am truly excited about this partnership, because it means big things for our industry,” said Jay Karen, NGCOA’s Chief Executive Officer. “Embracing technology like Toptracer Range is the key to unlocking customer and revenue growth at the green-grass locations around the United States. I’ve experienced it first-hand and can’t get enough. We look forward to working with Toptracer to support the success of course owners and operators.”

Toptracer is now recognized as an “NGCOA Executive Partner” and the ”Official Range Technology Partner of the NGCOA,” as well as a multi-year sponsor of NGCOA’s annual Golf Business Conference and Multi-Course & Resort Operators Retreat. The company will also serve as the exclusive sponsor of NGCOA’s online Growth Center and will provide online and broadcasted educational content to support golf business growth among NGCOA’s membership.

“We’re excited to partner with NGCOA to drive positive change in the economics of the range,” said Ben Sharpe, Toptracer President. “NGCOA and Toptracer share a vision of helping golf course owners succeed. We look forward to connecting with NGCOA members to show how our technology can turn their driving range into a destination that generates new revenue streams, engages members in new ways, adds value to memberships, and results in more meaningful practice sessions.”

About the National Golf Course Owners Association

The NGCOA is the leading authority on the business of golf course ownership and management. The association represents and promotes the interests of golf courses as the principal businesses and economic assets of the game of golf. The not-for-profit organization is the only trade association dedicated exclusively to golf course owners and operators. Through advocacy, education and information resources, purchasing programs and networking opportunities, the NGCOA helps golf course owners and operators run more successful businesses. For more information or to join, visit

About Toptracer

Toptracer, an innovative technology from Topgolf Entertainment Group, is the most-used and most-trusted advanced ball-tracing technology. The first of its kind to be introduced to the game of golf, Toptracer has revolutionized the way viewers experience the game at select Topgolf venues, driving ranges and while watching major golf tournaments. Today, Toptracer technology powers over 500 Toptracer Range driving ranges in 31 countries. Learn more at

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