BOURBON, Missouri — Imperial, a leading manufacturer of premium golf headwear and apparel since 1916, is proud to announce a new partnership with The Peoples League as the Official Headwear of the 2026 Peoples League Tour.
The partnership brings together two organizations committed to growing the game through community, competition, and culture. As the Official Headwear of the 2026 Peoples League Tour, Imperial will provide premium headwear for players featuring exclusive co-branded collections and special event activations.
Peoples League has quickly become one of golf’s most culturally relevant organizations, blending sport, entertainment, and fan engagement into a fresh take on competitive golf.
“Peoples League is creating a platform that reflects how the game continues to grow,” said Jerry Biag, Director of Marketing at Imperial. “Their ability to bring together competition, community, and culture has resonated with a new generation of golfers. We’re excited to become the Official Headwear of the 2026 Peoples League Tour.”
The team ownership group features influential figures from sports, entertainment, and golf media, including Ja Rule, Victor Cruz, Luke Kwon, Country Club Adjacent, and The Pointer Brothers. Their collective vision has helped establish Peoples League as a platform that extends beyond tournament golf and creates meaningful connections throughout the broader golf community.
The 2026 Peoples League Tour will also showcase a talented and diverse roster of competitors, including Ryan Ruffels, Tisha Alyn, Malosi and Claire Hogle, whose participation reflects the league’s commitment to highlighting both elite play and engaging personalities within the game.
“For more than a century, Imperial has set the standard in golf headwear,“ said Jared Augustine, CEO and Founder of Peoples League. “When we looked for a headwear partner for the 2026 Peoples League Tour, Imperial was a natural fit. Their commitment to quality, innovation, and authenticity mirrors our own values, and we’re excited to bring their products to our players and community throughout the season.”
“This partnership is about more than putting a logo on a hat,” said Clay Sutton, Head of Brand & Marketing at Peoples League. “It’s about aligning with a brand that understands golf’s rich history while embracing the modern culture that’s driving the game forward. We’re excited to work alongside Imperial to create meaningful experiences for our players and partners.”
With a leadership team that includes Augustine, Sutton, and a growing network of league operators and community ambassadors nationwide, Peoples League continues to build one of the most innovative ecosystems in golf, combining competitive events, original content, and authentic community engagement.
The partnership officially begins with the Tahoe Mountain Club event of the 2026 Peoples League Tour, where Imperial headwear will be prominently featured at the events. Subscribe to Peoples League Golf on YouTube to follow all of the 2026 Tour action.