59club USA is delighted to welcome Western Golf Properties as its newest multi-property partner, supporting the group in analyzing and enhancing the experience delivered to members and guests across its portfolio of managed properties, including: Alta Vista Country Club; Ashwood Golf Course; Birch Hills Golf Course; Brea Creek Golf Course; Camarillo Springs Golf Course; Cottonwood Golf Club; San Ramon Golf Club; The Legacy Golf Club; The Revere Golf Club and Yucaipa Valley Golf Club.
Recognized for managing a collection of leading golf facilities in California and Nevada, Western Golf Properties has partnered with 59club USA to implement its Golf Visitor Experience (GVE) mystery shopping audits across the portfolio. The program is designed to measure, evaluate and elevate the golf visitor experience at every venue.
Through 59club’s industry-leading mystery shopping and performance measurement tools, Western Golf Properties will gain valuable insight into every stage of the customer journey – helping to identify strengths, uncover opportunities and drive continuous improvement throughout its golf operations.
The partnership reflects Western Golf Properties’ ongoing commitment to delivering exceptional experiences for every golfer, supported by measurable data, benchmarking tools, and actionable service insights.
Western Golf Properties now joins a growing network of leading multi-course operators across North America and beyond who utilize 59club’s services to enhance customer experience, sales performance and operational excellence, including Kohler, TPC, Omni Hotels & Resorts, KemperSports, Landscapes Golf Management (LGM), Evergreen Partners, Founders Group International (FGI), Troon and Cabot-managed properties.
Bill Klemke, COO at Western Golf Properties, commented on the partnership:“Creating memorable experiences for our guests has always been at the core of what we do at Western Golf Properties. Partnering with 59club USA and implementing Golf Visitor Experience audits across our portfolio will provide us with valuable, independent insights into how our teams are performing and where we can continue to improve. We are excited to work closely with the 59club team and utilize this data to further enhance the experience we deliver at every property.”
Welcoming Western Golf Properties to the growing 59club USA network, Bret Garrison, Director of Operations at 59club USA, added: “We are thrilled to partner with Western Golf Properties and support their commitment to delivering outstanding golf experiences across all of their venues. Their focus on continuous improvement and willingness to measure the customer journey aligns perfectly with the values of 59club. We look forward to providing meaningful data and insights that will help their teams elevate service standards and enhance the overall guest experience.”
As 59club USA continues to expand its presence across the American golf and hospitality industry, partnerships with forward-thinking operators such as Western Golf Properties further demonstrate the growing importance of measurable customer experience strategies in driving long-term success, retention and revenue growth.
For more information about 59club USA and its industry-leading customer experience management solutions, visit 59club.