Two iconic brands unite to deliver a performance-driven collection inspired by patriotism and timeless racquet sport culture
PALM BEACH, Florida– Volition America and BOAST proudly announce the launch of the Volition x BOAST Collection, an apparel line that blends performance innovation with classic American sport style. Rooted in shared values of patriotism, discipline, and purpose, the collection reimagines heritage tennis and racquet sport apparel through a modern, elevated lens.
In 1973, at a time when the United States was undergoing cultural shifts, two powerful institutions were redefining themselves: the U.S. military and American tennis. That year marked both the end of the military draft and a revolutionary moment in tennis, with the birth of the modern pro tour and players’ rights movements.
BOAST, founded in 1973, was born into this climate of independence, strength, and reinvention – values mirrored by the American service member and athlete alike. With deep roots in American tennis culture and a legacy of irreverence and performance, BOAST represents more than sport, it represents purpose with poise.
The Volition x BOAST Collection brings together Volition America’s mission-driven design ethos – supporting military families and honoring service – with BOAST’s legacy as the original American tennis brand. The result is a refined assortment of apparel and accessories that seamlessly transitions from court to lifestyle.
By partnering with Volition, BOAST proudly aligns its heritage with those who exemplify discipline, integrity, and sacrifice. This partnership bridges generations, connecting a classic American sportswear brand with modern military communities through a shared belief in performance, purpose, and giving back.
The collection features a curated range of men’s pieces, including a NEW short-sleeve Piqué Henley, Performance Piqué Polo, 7” Tipped Court Shorts, lightweight layers, signature graphic tees, and hats.
Each style is crafted from technical fabrics and elevated with thoughtful details—such as co-branded logos and subtle faded camouflage—alongside a refined palette of red, white, black, and blue, offering a modern nod to American heritage while maintaining a clean, sophisticated aesthetic.
“We created this collection to honor the spirit of American performance and service,” said John Sapiente, CEO of Volition America. “BOAST’s legacy in sport and culture made them a natural partner for us, and together we’ve built something that not only looks elevated and timeless but also gives back to the military families and first responders who inspire everything we do.”
“BOAST has always stood for individuality and authenticity within racquet sports,” said Matt Feuer, President and CEO at BOAST. “Partnering with Volition allows us to celebrate those roots while supporting a meaningful mission and connecting with a broader, purpose-driven audience.”
A portion of proceeds from the collection will support Volition America’s ongoing initiatives benefiting military families and first responders, reinforcing the collaboration’s commitment to purpose beyond product.
The Volition x BOAST Collection will be available at Boastusa.com, VolitionAmerica.com, and select retail partners.