MIAMI, Florida – Perry Ellis International, Inc. (“PEI”), as owner of the Ben Hogan brand, acknowledges the closure of the Ben Hogan Golf Equipment Company (“Licensee”) – the entity which licensed the Ben Hogan® brand for golf clubs and accessories.
Due to economic challenges and the impact of the pandemic, the Licensee did not have the resources to support their equipment production. Although PEI, in conjunction with the Licensee, engaged in attempts to find alternative sources of capital to fund the business, those efforts were ultimately unsuccessful.
“We are grateful for our partnership with the Ben Hogan Golf Equipment Company, which had a premier reputation known for producing performance, quality and technologically advanced golf clubs and accessories,” stated George Feldenkreis, Chairman and Founder of PEI.
“We kindly request your patience, as we seek a new licensee for this golf equipment product category. We are already exploring options for a new club-manufacturing partner while exploring the current market for future opportunities. I would also like to assure you that this decision has no impact on existing apparel products or other golf brands produced by Perry Ellis International or our other licensees.”
“We believe in the Ben Hogan brand, and with sound conviction we will conduct business as usual,” said Oscar Feldenkreis, CEO and President of PEI. “The balance of the Ben Hogan business in apparel continues to grow in consumer appeal while flourishing and remaining one of the most successful and recognizable brands within our golf portfolio and retail distribution.
“This is in tribute to one of the world’s most legendary professional golfers known both for his iconic impact on the sport, as well as being such an inspirational talent – Ben Hogan, The Hawk.”
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