PALM BEACH GARDENS, FLORIDA (January 22, 2015) — The PGA of America and TruGreen today announced a multi-year partnership, with TruGreen becoming the “Official Lawn Care Provider of the PGA of America and the PGA Championship.” The relationship will not only bring shared benefits and education to PGA Professionals and TruGreen associates but also combined support for community-based open space initiatives.
The announcement was made at the 62nd PGA Merchandise Show in Orlando, Florida.
“We are proud to welcome TruGreen to the PGA of America family,” said PGA of America Chief Executive officer Pete Bevacqua. “We are especially excited about our partnership with TruGreen because of its shared commitment to growing the game by providing healthy, green spaces for youth and adults alike to enjoy active lifestyles.”
Kari Rajaniemi, Chief Marketing Officer of TruGreen, noted the synergy that exists between the PGA and the nation’s leading provider of professional lawn care.
“For many, the first thing that comes to mind when thinking of championship golf is beautifully manicured and cared-for green turf – and since that’s exactly our goal – a TruGreen and PGA of America partnership is ideal for both organizations,” said Rajaniemi. “At TruGreen, we see ourselves as part of the community, as a true neighbor to our customers, as a steward of our outdoor green spaces and a proponent of living life outside. The PGA of America, through the efforts of thousands of local club professionals, is supportive of the same ideals.”
Memphis, Tenn.-based TruGreen is the nation’s largest lawn care company, serving more than 1.7 million residential and commercial customers across the United States with lawn, tree and shrub care. TruGreen believes more life should be lived outside and is committed to providing a beautiful lawn to serve as the foundation for outside experiences and lifelong memories. As the leader in the professional lawn care industry, TruGreen helps define responsible lawn care practices, conducts industry-leading education and training for our people, pioneers new application technologies and educates our customers on proper mowing and wise-use watering techniques. Today, there are approximately 210 TruGreen lawn care branches in the United States and Canada, plus about 35 franchise locations. Go to http://www.trugreen.com/ or http://www.facebook.com/TruGreen for more information about TruGreen.
About the PGA of America
Since its founding in 1916, The PGA of America has maintained a twofold mission: to establish and elevate the standards of the profession and to grow interest and participation in the game of golf. By establishing and elevating the standards of the golf profession through world-class education, career services, marketing and research programs, The PGA enables its professionals to maximize their performance in their respective career paths and showcases them as experts in the game and in the multi-billion dollar golf industry. By creating and delivering world-class championships and innovative programs, The PGA of America elevates the public’s interest in the game, the desire to play more golf, and ensures accessibility to the game for everyone, everywhere. As The PGA nears its centennial, the PGA brand represents the very best in golf.
PGA of America
Danielle Sullivan or Tracy Siegel for TruGreen