Leader in custom golf clubs grows international presence in key European golf markets

SCOTTSDALE, Arizona (April 12, 2021) — True Spec Golf, the global leader in data-driven club fitting and building, is opening its newest indoor studios in Geneva, Munich and Paris in partnership with Doma Golf. 

The collaboration, which already operates an outdoor location in Switzerland, positions True Spec’s hallmark custom fittings and best-in-class customer service as a valuable amenity in three of Europe’s leading golf markets.

The new studios join an impressive roster of over two dozen first-class golf venues to offer the True Spec fitting experience. The undisputed leader in luxury fitting now has four European studios, along with 21 locations in select settings across North America.

“We are thrilled to be expanding our European presence to meet the growing demand for elite equipment customization,” True Spec CEO Hoyt McGarity said. “We look forward to our continued success with Doma Golf as we introduce more golfers to the True Spec experience in Europe’s leading golf markets.”

The Paris and Munich studios allow for year-round club testing and customization. Both studios incorporate the latest in swing assessment technology: True Spec Munich utilizes GCQuad Foresight technology, whereas True Spec Paris uses Trackman technology and also features a state-of-the-art putting studio. Each facility comes with club blueprint stations, as well as loft and lie machines.

In Switzerland, True Spec’s new indoor studio is located on the eastern shore of Lake Geneva. Just five minutes away from Geneva Golf Club, the new location features two Trackman simulators, a pro shop for golfing accessories, and a Lacoste clothing boutique.

Consistently ranked by GOLF Magazine and Golf Digest as one of America’s top club fitters, the new studios allow customers to undergo the same proprietary brand-agnostic evaluation that True Spec provides PGA and LPGA professionals.

Using state-of-the-art swing assessment technology and an industry-leading club matrix featuring more than 35,000 clubhead and shaft combinations from leading manufacturers, True Spec Master Fitters prescribe players with the perfect equipment that fits their swing and improves their game. True Spec Master Builders then hand-assemble the clubs to the exact specifications that were determined during the fitting process.

All locations adhere to True Spec’s strict social distancing, cleaning and sanitation guidelines in order to provide an unparalleled customer service experience during the COVID-19 pandemic.

About True Spec Golf

True Spec Golf is based in Scottsdale, Arizona. The premium brand agnostic club fitting company was founded in 2014 and now has more than 20 studios around the world. True Spec Golf’s fitting matrix stocks more than 35,000 combinations of clubheads and shafts from all leading equipment manufacturers. 

Our expertise has been validated by some of the most well-known PGA, LPGA and Champions Tour players around the world. We strive to offer the best possible experience, providing every player with clubs that maximize their potential and performance.


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