Optimization technology gives golf managers the tools to solve key 

ATLANTA, Georgia – Tagmarshal, the on-course optimization platform that helps golf clubs optimally manage course traffic and pace and flow of play, recently announced its integration with Golf Genius, the worldwide leader in tournament management solutions for private clubs, public courses, resorts, golf associations, and tours.

“Improving the player experience through optimization is one of our key objectives,” said Bodo Sieber, CEO of Tagmarshal. “We’re excited to integrate with Golf Genius and look forward to seeing the positive impact this integration will have on our joint partners.” 

Golf courses that utilize both Tagmarshal and Golf Genius will now have direct access to Golf Genius live scoring and leaderboards via Tagmarshal’s intuitive 2Way cart GPS screens, as well as via the course’s tee sheet.

“We host a lot of championships at FireRock. For our tournaments and leagues the integration enhances the player experience and makes it feel more personal,” said Amanda Cosentino, director of golf at Firerock Golf Club, who has been one of the beta testers of the integration.

Players will see their names loaded into the “live scoring feature” on their Tagmarshal 2Way screen. The Tagmarshal system is location-aware and prompts players to enter their scores after the completion of each hole, this ensures tournament scores and the leaderboard are always up to date, which adds real-time updates to players and oversight for tournament directors and golf managers. 

Navigation is also quick and convenient for players, via the high-resolution Tagmarshal 2Way touch screen navigation menu.

Tagmarshal’s optimization technology gives golf managers the tools to solve key challenges as they head into 2022, such as operating with labor shortages as golf continues to boom, while revenue pressures and player expectations remain high.

Tagmarshal’s system helps golf managers to improve course traffic, flow, and pace of play, increase efficiency – and do more with fewer resources. Integrating with Golf Genius, now extends these efficiencies into the tournament space, delivering additional value to both operators and golfers.

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