In “year-over-year” July rounds played, U.K. growth at 39.7% and U.S. at 34.9%

EDINBURGH, Scotland (Sept. 1, 2020) – Shot Scope, a leading international manufacturer of GPS-based golf management systems, backed by over 50,000 worldwide golfing customers and 65 million shots tracked, today reported a massive spike in year-over-year July rounds played, from 2018 through the 2020 COVID-19 pandemic. 

In fact, over a three-year period, Shot Scope data reveals U.K. golfers played 39.7% more rounds in July, with significant upticks in the U.S. at 34.9%, Europe at 27.9%, Canada at 12.7% and the rest of the world at 7.5%.

“On the heels of the COVID-19 lockdowns and closed courses around the world, golfers everywhere jumped at the opportunity to play in 2020, and among our more than 50,000 golfers, July rounds played skyrocketed,” said David Hunter, CEO, Shot Scope.  “With the U.K. and U.S. markets recording nearly 40% and 35% growth respectively, and as golf is the perfect outdoor social distancing activity, it is clear that the game is thriving right now.”

Hunter adds, “To add even greater perspective to the popularity of golf, we launched the Shot Scope V3, the game’s first GPS Smart Golf Watch to feature artificial intelligence, in July and it is already being used in 102 countries. This shows how dedicated golfers are to not only playing more, but to improving their game.”

By tracking the Company’s more than 50,000 smart watch users, who have combined played for more than 65 million shots and counting, Shot Scope continuously measures the play and performance of golfers around the world.  Among its key findings, specific to the July 2020 golf spike, Shot Scope users increased their total holes played from 75.9 in 2018 to 96.1 in 2020, and rounds played from 5.2 in 2018 to 6.2 in 2020.

Leading Shot Scope’s data capture technology is the V3 Smart Golf Watch, the first multi-function watch to feature artificial intelligence and offer golfers real-time on-course performance tracking capabilities. V3’s patented Power-Sense AI strap technology captures data on every shot, delivering golfers instant feedback to better understand their swing and reach optimal performance.

The V3’s Power-Sense AI strap technology works automatically in the background to continuously scan the golfer’s swing settings to optimize performance tracking. The technology creates an ever-increasing volume and accuracy of data collected from the golfer during play, leading to more insights and statistics that help the player understand their game better, improve on-course strategy and shoot lower scores. The more rounds the golfer plays with V3 the smarter the AI technology becomes, eventually producing highly refined settings that are personal to that individual.

“Artificial Intelligence in a smart golf watch is a game-changer, as the V3 provides golfers with real-time game tracking data like never before,” said David Hunter, CEO, Shot Scope. “It not only allows our golfers to improve their game, but it enables Shot Scope to keep its finger on the pulse of the industry and how the game is trending around the world.”

The Shot Scope V3 Smart Golf Watch, which is available immediately, includes 16 pre-labeled Club ID tags and comes in five stylish watch strap options, including black, blue, red, gray and purple. Suggested retail price for the Shot Scope V3 is $219 and can be purchased at Dicks Sporting Goods, Golf Galaxy, PGA Superstores, TGW.com, golf specialty stores or online at www.shotscope.com

About Shot Scope

Shot Scope Technologies was founded in 2014 and is headquartered in Edinburgh, Scotland. From its inception, the one simple aim of the company has been to improve the way in which both amateur and professional golfers collect and analyze statistics from their game. The Shot Scope team, which consists of technology experts and golfers, including a former Walker Cup player, set out to develop smart wearable technology that was more intuitive and comprehensive than any current market offering.

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