Rangefinder to feature GPS-powered distances and artificial intelligence for personalized performance tracking 

EDINBURGH, Scotland – Shot Scope, a leading international manufacturer of GPS-based distance tracking and game performance systems, today introduced a branding and customization program for laser rangefinders.

Shot Scope’s custom rangefinder program now allows golf and country clubs to customize rangefinders for their members, as well as sell them as tournament and corporate/charity outing gifts. In addition, professional and amateur golf tournaments, collegiate teams, event sponsors, golf resort destinations and others can now connect their brand with golfers who utilize rangefinders to drive their performance on the golf course.

The new Shot Scope customization service, which prints logos directly onto the product, is available free of charge based on a minimum order of 20 units for the PRO LX or PRO LX+ devices, while a small surcharge will be added for orders under 20 units. 

 “We are very excited to now offer customization and branding on our PRO LX and PRO LX+ rangefinders,” said Gavin Dear, Chief Commercial Officer, Shot Scope. “Logo merchandise remains a very popular category in golf at both the country club and resort levels, as well as for golf tournaments, teams and anyone looking to connect their brand with performance out on the course.”

The new Shot Scope customization service comes on the heels of the 2022 launch of PRO LX+ a product that has redefined the laser rangefinder category in golf and is the game’s first device to feature GPS-powered distances and Artificial Intelligence for personalized performance tracking. 

The PRO LX+ system includes three innovative devices which are sold as one unit, the PRO LX+, featuring GPS-powered distances and performance tracking, or individually as the PRO LX Rangefinder and H4 Game Tracker. Today, with research showing that modern golfers rely on multiple GPS devices, players of all levels now have one device – PRO LX+ – that provides all of the on-course technology they need in one system. 

For rangefinder users, the PRO LX+ uses Artificial Intelligence to deliver real-time game tracking data like never before, which is currently used by tens of thousands of golfers worldwide recording over 200 million shots. 

In fact, Shot Scope data shows that amateur golfers improve by four strokes thanks to the unique fusion of accurate distance information and automatic performance tracking technology from Shot Scope devices.

The PRO LX+ is the only rangefinder to offer 3 products in one – a rangefinder, GPS-powered distances and performance tracking. It features a wealth of golfer-friendly benefits including, advanced target lock vibration, red and black dual optics, X7 navigation, adaptive slope technology, 900-yard range which is accurate to 1 yard, a precision clear lens and a comfort stability grip. 

Additionally, the PRO LX+ offers 36,000 pre-loaded courses, dynamic front, back and middle GPS distances with front and carry distances to every hazard, all distances are available in yards or meters. 

The PRO LX+, which is available in blue, gray and orange colors, also features Shot Scope’s artificial intelligence for performance tracking via the H4 Game Tracker which magnetically attaches to the rangefinder. Backed by 16 RFID tracking tags that capture over 100 game statistics during a round of golf, the performance tracking capability works in the background and continuously scans the golfer’s swing settings. 

This creates an ever-increasing volume and accuracy of data collected from the golfer during play, leading to more insights and statistics that help the player understand their game better, improve on-course strategy and shoot lower scores. The water-resistant PRO LX+, which is USGA conforming, also comes with a premium carry case, lanyard, carry clip, cleaning cloth and 1 x CR123 battery.

Orders can be placed by emailing sales@shotscope.com. All custom orders will be delivered within a maximum of 4 weeks.

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