ORANGE COUNTY, California – PROTOCONCEPT GOLF, the luxury Japanese golf brand celebrated for its precision and artistry, has joined forces with Cool Clubs, one of the most respected club-fitting organizations in the world.
This partnership unites two leaders in the golf industry, combining PROTOCONCEPT’s innovative craftsmanship with Cool Clubs’ expertise in advanced fitting technology to elevate the golfer’s experience to new heights.

“This partnership with Cool Clubs highlights our mutual dedication to advancing the game of golf,” said Marcy Kamoda, CEO of PROTOCONCEPT GOLF. “Together, we’re creating an experience where golfers can access not only the finest equipment but also the expertise and tools needed to perform at their best.”
Cool Clubs, recognized for their pioneering S3 shaft-testing technology and comprehensive fitting solutions, conducted rigorous testing on three PROTOCONCEPT GOLF models. Their research showcased the unparalleled consistency and performance of PROTOCONCEPT irons, with the C03TC precision irons earning praise as a “control machine” for their exceptional precision and playability. These results solidify the reputation of PROTOCONCEPT GOLF as a leader in innovation and performance.
With 19 fitting locations worldwide, including their headquarters in Scottsdale, Arizona, Cool Clubs provides golfers with a personalized and data-driven approach to fitting.
“This partnership represents the best of both worlds—PROTOCONCEPT’s dedication to crafting performance-driven equipment and Cool Clubs’ expertise in delivering an unparalleled fitting experience,” added Kamoda. “We’re excited to bring this shared vision to golfers everywhere.”
Golfers are invited to visit Cool Clubs locations to experience the artistry and innovation of PROTOCONCEPT GOLF in a setting designed to optimize their performance. Together, PROTOCONCEPT GOLF and Cool Clubs are reshaping the way golfers approach the game, delivering performance and precision with every swing.