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Home»Business & News»Next Round launches annual bourbon contest for pro shops this October
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Next Round launches annual bourbon contest for pro shops this October

Golf Business NewsBy Golf Business NewsOctober 15, 2026No Comments2 Mins Read
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Ten pro shops will earn bottles of rare whiskey, with Pappy Van Winkle 20 Year going to the shop with the highest trade-in volume

RICHMOND, Virginia — Next Round, a leading trade-in platform powering upgrades for pro shops, club fitters and retailers worldwide, is giving pro shops another reason to engage in trade-in conversations this fall with the launch of its annual Bourbon Contest that runs through Oct. 31, with 10 bottles of rare whiskey up for grabs.

The pro shop that processes the highest qualifying trade-in volume in October will take home a bottle of extremely rare Pappy Van Winkle 20 Year, valued at $2500. The remaining nine top-performing shops will also receive other exclusive bottles, including Van Winkle Family Reserve 13 Year, Old Rip Van Winkle 10 Year, and Blanton’s Single Barrel.

“The Bourbon Contest is an opportunity to reward the shops that are already putting the program to work for their members,” said Steve Stoloff, Founder & CEO of Next Round. “The contest is a fun way to give back to pro shop staff and thank them for partnering with Next Round.”

Next Round is changing how golf shops handle used equipment by making trade-ins easier than ever for both golfers and clubs. Through the Next Round platform, golfers can request a quote from home for their used golf equipment and bring their clubs to a participating pro shop for shipment and credit. 

The result is a trade-in experience designed to put more value back into the pro shop while giving golfers a reason to trade in and upgrade. 

Pro shops across the country have been paid out more than $12 million through the Next Round platform, with 100% of member credit staying within the shop.

Qualifying trades will count towards the shop’s October total for the Bourbon contest and clubs will be able to follow the competition on Next Round’s website leaderboard as the month progresses.

The Bourbon Contest is open to eligible Next Round clubs participating in the program and the contest stacks with the cash back offerings, rewarding pro shops even more. Winners will be notified directly by Next Round at the close of the contest. 

For pro shops interested in participating in Next Round’s trade-in program, visit their website here.

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