DAYTONA BEACH, FLORIDA (February 4 , 2015) – The LPGA has launched a completely redesigned website as well as a set of new mobile applications for iPhone, iPad, and iPod Touch as well as Android. LPGA.com underwent a complete redevelopment with a new device-responsive layout that will automatically adjust to provide the best user experience for any size screen. To go along with the new responsive layout, fans will see more robust content, enhanced player statistics, and higher quality photos and HD videos.
“The LPGA has some of the most dedicated and passionate fans in all of sports. Our goal with this project was to give them a high quality digital experience on all LPGA platforms, no matter what device they are using,” said LPGA Chief Commercial Officer Jon Podany. “Working together with digital agency Lightmaker we were able to make several content enhancements to LPGA.com and the official LPGA mobile applications. Fans will see larger and better quality images, HD videos, and an enhanced leaderboard throughout LPGA.com and the mobile applications.”
The new official LPGA mobile applications for iPhone, iPad and Android devices have been completely redesigned with improved user navigation and enhanced focus on live tournament scoring. The new app experience will provide seamless, instant access to live scores, tournament results, stats, player rankings, news, photos, videos, and social feeds from official LPGA accounts and players. Visit the Apple App Store or the Google Play Store to update to the new versions.
“The launch of the new ‘LPGA Now’ mobile applications serve as the first of many digital improvements that will enhance the experience for fans, particularly those on site,” said LPGA Sr. VP of TV and New Media Brian Carroll. “We know fans will love the new streamlined app design for ‘LPGA Now’ but we are even more excited about the roadmap of future enhancements for the applications.”
The new LPGA.com will have a deeper social integration throughout the website and mobile applications thanks in part to a new social media partnership with Spredfast. Using the hashtag #LPGAnow, the best tweets, photos and videos will be featured in a brand new social hub alongside content from players and tournaments. Additionally, the Spanish and Japanese languages sites will re-launch this week as well. Korean, Chinese, and German sites are also available, with one more language site that will be announced soon.
About the LPGA
The LPGA is the world’s leading professional golf organization for women. Founded in 1950, the association celebrates a diverse and storied membership with more than 2,300 members representing 30 different countries. With a Vision to inspire, empower, educate and entertain by showcasing the very best of women’s golf, LPGA Tour Professionals compete across the globe, while dedicated LPGA Teaching and Club Professionals (T&CP) directly impact the game through teaching, coaching and management. The Symetra Tour consistently produces a pipeline of talent ready for the world stage. The LPGA is headquartered in Daytona Beach, Florida.
Follow the LPGA on its television home, Golf Channel, and on the web via: LPGA.com, facebook.com/lpga.official, twitter.com/lpga, and youtube.com/lpgavideo.
Lightmaker is a leading digital agency with more than 17 years of experience creating digital transformation and businesss change. Lightmaker runs a sports practice focused on developing and realizing digital roadmaps around fan engagement, commercial value, and smart implementation of technology. Some of its current clients include ATP World Tour, LPGA, USGA, PGA of America, The R&A, Chelsea FC, Manchester United, and INDYCAR. For more information about Lightmaker, visit www.lightmaker.com.
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