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Home»Business & News»GENERAL REGISTRATION OPENS FOR THE CMAA 2026 WORLD CONFERENCE & CLUB BUSINESS EXPO
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GENERAL REGISTRATION OPENS FOR THE CMAA 2026 WORLD CONFERENCE & CLUB BUSINESS EXPO

Golf Business NewsBy Golf Business NewsDecember 1, 2025No Comments2 Mins Read
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ALEXANDRIA, Virginia – General registration is now open for the Club Management Association of America (CMAA) 2026 World Conference & Club Business Expo, to be held Feb. 17-21, in Anaheim, California.

CMAA’s World Conference brings together club management professionals from around the globe to grow, connect, and learn. Attendees can fuel their professional and personal growth through five days of energizing education, networking, and experiences–cultivated specifically for club management professionals.    

The bountiful professional development agenda offers curated information to help club management professionals thrive, featuring 65 concurrent education sessions, six general sessions with keynote speakers, and optional Pre- and At-Conference Workshops.

Featured speakers include industry leaders:

  • Opening Business Session speaker, Hospitalian Bobby Stuckey
  • General Education Session speaker, Trailblazer Vernice “FlyGirl” Armour 
  • General Education Session speaker, Purposeful Leadership Researcher Zach Mercurio
  • General Education Session speaker, NFL Quarterback and Winemaker Drew Bledsoe
  • CMAA Awards Breakfast speaker, Customer Experience Expert Elizabeth Dixon
  • Closing Business Session speaker, Advisor, Researcher, and the former Head of Go-To-Market at OpenAI, Zack Kass

The Club Business Expo, February 19-20, is bursting with possibilities as more than 260 companies showcase innovative products and services. Debuting in 2026, the CMAA Happiness Hour reception will connect attendees, exhibitors, and great ideas in a lively, fast-paced setting. Other highlights will include the New Product Showcase and the CMAA Apparel Mart, an interactive space featuring the latest club-branded merchandise crafted to elevate and outfit club members and staff. From innovation to inspiration, the Club Business Expo is where attendees will find their next big idea and leave with fresh insights!

Beyond professional development, the World Conference is where connections grow. Club professionals can branch out to meet peers as well as student attendees from CMAA’s 40-plus Student Chapters, representing colleges and universities across the country. 

The Career Opportunities & Networking Showcase gives students a chance to explore club internships and post-graduation opportunities, planting seeds for future careers. 

New for 2026, the Student Chapter Showcase pops with the creativity and energy of CMAA’s students, alumni, and faculty members, offering everyone the chance to cultivate ideas and grow lasting professional relationships.

For more information, including the full schedule, visit cmaa.org/conference.

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