STAFFORDSHIRE, England – Online golf coaching brand Me And My Golf, led by world-renowned PGA coaches Piers Ward and Andy Proudman, has launched a new five-year initiative aimed at providing free online lessons to 1 million beginner golfers.

Launched from the Adidas Open House in Fairmont, St Andrews, ahead of The 2022 Open Championship, Mission to a Million is the first program of its kind that focuses on driving participation among newcomers to the sport via online coaching.

As part of Mission to a Million, Me And My Golf has made its groundbreaking ‘How To Play Golf Level 1 – The Basics’ digital coaching plan (RRP $99) available to beginner golfers completely for free, in addition to a range of events, campaigns and initiatives to come over the next 5 years. 

Adidas has joined as headline partners for Mission to a Million, to ensure the campaign can reach as many prospective golfers around the world as possible.

And it comes two years after the National Golf Foundation recorded some 17 million non-golfers who were ‘very interested’ in playing the sport – an increase of 4.6 million compared to 2016.

Piers Ward said: “Mission to a Million is one of our ways of giving back to the sport that has given us so much. Over the past couple of years, golf has experienced an explosion in popularity, but we know there are so many more potential golfers out there who want to start but perhaps don’t have the time, resources or confidence to begin their journey in the traditional way.”

Andy Proudman added: “We think our How To Play Golf Level 1 – The Basics course is the perfect starting point for any budding golfer, because these online lessons are flexible, can be worked on practically anywhere in the world and of course, are free. All you need is an internet connection, a golf club and a space to practice.”

“Our course helps beginners overcome any potential intimidation they may feel at first by empowering them with the simplest and most effective drills and concepts they need to get started, and then letting them learn and practice in their own way. We think this is crucial to keeping new golfers in the sport for years, or even decades to come.”

Chris Hedderman, Head of Marketing at adidas Golf, said: “As a brand we want to play our part in inspiring newcomers to the sport. Golf has always faced the challenges of archaic stereotypes, but in recent years we have seen a seismic shift of a new age of golfers playing. It is great to join Piers and Andy and the team at Me And My Golf and we look forward to collaborating closely on the project.”

‘How To Play Golf Level 1 – The Basics’ is an online coaching program that aims to have participants hitting golf balls confidently and consistently after just 4 weeks, teaching them:

  • How to hold and grip a golf club
  • How to create the correct stance and posture
  • How to swing the golf club
  • How to produce a consistent strike
  • The key equipment needed
  • How to hit high, straight golf shots

Mia Baker, golf content creator and Adidas Ambassador, has also produced a range of new videos for the course, addressing topics such as diversity and inclusion in the sport, modern golf fashion, health and wellbeing benefits and more.

How To Play Golf – The Basics can be accessed for free via: www.meandmygolf.com/mission-to-a-million

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