Firm immediately absorbed all Hot Stix operations

SCOTTSDALE, Arizona (March 30, 2021) – Cool Clubs, the world’s custom club fitting technology leader, announced recently that it has acquired the custom club fitting firm Hot Stix based in Arizona. 

Cool Clubs’ acquisition of the brand involves all Hot Stix locations including the headquarters location in Fountain Hills, Arizona and satellite locations in Palo Alto, California, New York, New York and West Palm Beach, Florida. 

Cool Clubs immediately integrated their industry-leading technology into Hot Stix locations and absorbed all Hot Stix operations including order fulfillment, customer-facing functions, marketing, human resources and brand management.

“We’re very excited to welcome Hot Stix and its employees into the Cool Clubs family,” said Mark Timms, Cool Clubs CEO. “We believe Hot Stix is an excellent fit given our compatible company cultures, shared values and passion to help others Play Better Golf.

While finalizing the transaction, we learned their work ethic mirrors our core operating principles. We’re thrilled and fortunate to benefit from the high-quality club fitting for which Hot Stix is known.”

With this acquisition, Cool Clubs will now have access to a considerably larger customer pool and will now be able to manage club fitting operations on a much larger scale in multiple new markets. 

Additionally, the acquisition allows Cool Clubs to explore more meaningful partnerships with OEMs, vendors, influencers and other prominent brands in the club fitting industry. Hot Stix will continue to operate under their current name for an undisclosed period of time.

To book a fitting at Cool Clubs, visit

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