New PSA campaign, “Let’s…” unveiled to promote relationship between golfers and their PGA coaches
PALM BEACH GARDENS, Florida (Aug. 26, 2020) – With a goal for “inspiring the future of the game,” the newly unveiled PGA.com Coach Profiles are designed to promote consumer engagement and drive golfers to connect with PGA Coaches across America through one of golf’s premier websites.
The recently redesigned PGA.com now managed in-house by the PGA of America, focuses on the journey a golfer takes to either begin or improve their game, no matter their skill level. The new site engages consumers through the voice of PGA Professionals, who are featured prominently in exclusive content, such as first-person feature articles and videos that help golfers with various aspects of their game and the golf lifestyle.
PGA.com generates more than 500,000 users monthly and receives more than 15 million impressions per month on search. As a result, PGA.com has a top ranking for a number of golf search terms, which creates connection opportunities for golfers to find PGA Professionals and help them with their journey in the sport. This important feature of PGA.com, with the combination of rich content, will create a vibrant ecosystem for the game of golf and PGA Members.
Over the past two years, the PGA of America collaborated with golf’s governing bodies to create and communicate the American Development Model (ADM) for Golf, a framework for enhanced player development on a lifelong pathway. PGA Professionals who are ADM-certified can use PGA.com as a vital marketing tool to reach a vast audience. ADM utilizes long-term athlete development and quality coaching concepts to develop the entire athlete, promote athlete safety and deliver age-appropriate programming.
PGA.com is designed to help these coaches establish a relationship with new golfers and then build upon that connection, to give consumers the resources they need to achieve their goals, all under the ADM model. This also provides PGA Professionals a valuable resource for lead generation to connect and serve new golfers, guests and potential members.
“PGA Professional Coaches rank among the best in the world,” said PGA President Suzy Whaley, PGA. “As PGA.comCoach Profiles continue to be added and enhanced, golfers can discover and connect with coaches in their area, to find an expert PGA Professional who best meets their needs, and helps them learn and enjoy the game. As we expand our digital roadmap through PGA.com, the vision is simple – to make learning the game of golf at all levels easier, fun and more exciting through a relationship with a PGA Coach.”
In conjunction, a PSA campaign developed by Ideas United will air throughout PGA Championship Week on ESPN and CBS. Entitled “Let’s…”, the PSA brings to life how a PGA Coach can create a lifetime of enjoyment on the golf course. The spot demonstrates the various ways that a journey in golf can positively impact your life, and how this enjoyment can be significantly enhanced through the expertise of a PGA Professional. With mantras such as: “Let’s set a goal…Let’s break 100, 90, 80…Let’s have fun…Let’s get you there,” the PSA shows how golfers of all abilities can find the right PGA Coach for their game through the profiles on PGA.com/Coach.
“The PGA of America is committed to the future of coaching through the American Development Model for Golf,” added PGA.com General Manager Rob Smith. “As we look to transform the industry from a transaction against a lesson to the lifetime value in a coaching relationship, PGA.com Coach Profiles are an important first step inPGA.com helping PGA Professionals facilitate the digital evolution of coaching.”
PGA.com and its affiliated Championship sites will also continue to provide coverage of prominent events, such as the PGA Championship, Ryder Cup, KPMG Women’s PGA Championship and KitchenAid Senior PGA Championship. However, an important emphasis of PGA.com will be on the opportunities enabled by enhancing the coach-consumer relationship.
PGA Members desiring ADM Certification can complete that at PGA.Coach. PGA Professionals with ADM Certification can create a Coach Profile at PGA.Coach/next-steps. For more information or support for completing a coach profile, please email [email protected].
About the PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of nearly 29,000 PGA Professionals who daily work to grow interest and inclusion in the game of golf. For more information about the PGA of America, visit PGA.com