CHARLESTON, S.C. — The National Golf Course Owners Association (NGCOA) has announced the second stop in its highly-anticipated Golf Business AI Workshop Tour. The full-day, hands-on training event is scheduled for Monday, Aug. 31 at the historic Bobby Jones Golf Course in Atlanta.
Designed specifically for golf course owners, operators and their teams, this immersive workshop delivers practical, golf-specific AI training. Participants will learn how to leverage artificial intelligence to drive operational efficiency, unlock new revenue opportunities, and deliver exceptional modern experiences for today’s golfers. Click here to access the full program.
Returning expert speakers include two of the most dynamic voices in golf operations and technology:
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Allison George, “Wizard of Fun” at Toad Valley Golf Course
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Mike Hendrix, President of smbGOLF, Host of the Tech Caddie Podcast, and Tech & Data Advisor for the Ohio and Pennsylvania Golf Course Owners Associations
The comprehensive program features six focused education sessions packed with practical, golf-specific AI strategies. A catered lunch provides a midday break, and the day concludes with a relaxed happy hour perfect for networking and building valuable industry relationships.
Attendees will leave with immediately-actionable takeaways they can implement at their own courses, new peer connections and an official Golf Business AI Workshop Certificate of Completion. Qualified participants can also earn continuing education credits from the PGA of America, LPGA, GCSAA, and CMAA.
For this event only, each registered attendee may request one complimentary general admission grounds pass for the final day of the PGA TOUR Championship, Sunday, August 30 at East Lake Golf Club.
Tickets are strictly limited and available on a first-come, first-served basis through the workshop registration portal.
The Golf Business AI Workshop Tour is sponsored by Courserev.ai, GOLF.AI, PGA of America and SkimTurf Management. Participation is limited to the first 50 golf facility owners, operators, marketing professionals and key managers.
This cap ensures an intimate, highly-interactive experience with personalized attention and maximum value for every attendee.