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Home»Business & News»Big Max asks, ‘What keeps you on course in the rain?’
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Big Max asks, ‘What keeps you on course in the rain?’

Golf Business NewsBy Golf Business NewsMarch 30, 2026No Comments3 Mins Read
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Looking at the racks and displays in pro shops across the country you could be forgiven for thinking that we’re a nation of all-weather golfers. But with the National Golf Foundation reporting that for every inch of rain that falls, rounds played reduce by 2.2%, are we quite the golf obsessed fanatics that we like to believe?

Performance golf bag manufacturer BIG MAX believe that those numbers don’t tell the full tale, suggesting that while there are plenty of fair-weather golfers, many of us would always rather be on the course.

“There are millions of golfers around the world, and I count myself as one, who believe that any day with a club in their hand is a good day. They will never cancel a round, they’ll be grinding at the range on a winter night and they will proudly tell the tale in the bar after,” commented Doug Wright, CEO of BIG MAX USA.

“As a bag manufacturer, our job is to support them to do the things they love by keeping their gear dry, their valuables safe, and ensuring that a wet bag won’t stink out the garage for the next week. Being prepared for what the elements throw at you is a ‘must have’ and that’s why weatherproofing comes as standard with BIG MAX.”

With a recent Accuweather report showed that over the last decade, heavy rainfall greater than two inches within a 24-hour period has increased by 23%. So with the chances of getting caught in a downpour on the rise, golfers are more often faced with choice of getting wet or staying at home.

“If you spend the whole week thinking about your next round, then you are not alone! To let the weather get the better of that is a tragedy, and our experience is that with the right preparation, more and more golfers are talking on the challenge.” continues Wright. “With a good glove, a quality waterproof suit, a stash of towels in your waterproof BIG MAX bag, and the mentality to turn up whatever the weather, a wet day on the course is an adventure in waiting and an opportunity for new tales to be told.”

If Wright is correct, perhaps this isn’t a question of weather, but more one of mind-set. While it’s fair to say that most golfers would rather play on a warm sunny day, a weather affected round is a challenge to be faced and presents the opportunity for more than one story to be told in the clubhouse.

How much does it take to keep you away from the course, and what gear helps you stay on it?

For more information on BIG MAX, visit https://us.bigmaxgolf.com

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