LAKE MARY, Florida – Zerofit North America, the exclusive authorized distributor of Zerofit baselayer apparel in the U.S. and Canada, has selected Jamison Golf Group as its agency of record. Zerofit is a Japanese performance apparel brand and manufacturer of the best base layer products for outdoor activities.
As agency of record Jamison Golf Group will help elevate Zerofit’s presence in the golf industry by successfully developing a Public Relations Program for its variety of baselayer products that will keep golfers comfortable regardless of the temperatures.
“We selected Jamison as our launch partner in the U.S. because of the company’s extensive golf industry expertise and experience,” said Doug Zirbel, CEO of Zerofit North America LLC. “Our baselayers offer the best-in-class innovations and technologies to keep you active outside throughout the year, and are designed primarily to address colder weather conditions, but we also offer apparel to keep you comfortable whatever the weather.
“Our tops, hoodies, leggings and sleeves have proven to be extremely popular in outdoor activities like skiing, sailing and motorcycling. We know golfers will find that our products enhance their enjoyment of the game as well.”
Zerofit was founded by Koji Higashi in his native Japan in 2005 and the brand was launched in the UK and Europe in 2018 before further expansion into North America in 2020 and Australasia in 2021.
A passionate golfer and fitness enthusiast, Mr. Higashi was unable to continue to do the sports he loved when the weather turned extremely cold, because he felt there was a significant lack of suitable clothing options to keep participants warm and their body temperature regulated.
The award-winning Heatrub Ultimate baselayer was unveiled to the Japanese public in 2011 and since then hundreds of thousands of outdoor enthusiasts have discovered the benefits of that best-in-class product.
Many products have been added to the extensive Zerofit collection over the years, including Heatrub Ultimate Leggings and the Heatrub Move baselayer, as well as products that are designed to cool users down in hot summer weather.
Zerofit’s “Ultimate” is its warmest line of products and allows for total mobility and comfort for a variety of activities and sports with amazing warmth. The Boken Institute in Osaka, Japan, tested the heat retention of the Zerofit Ultimate baselayer and it was proven to be five times warmer than leading competitors. Zerofit is trademarked as “The World’s Warmest Baselayer.”
The technology in the threads is activated by movement, generating heat instantly. The “double-loop” barrel fabric provides both heat insulation and “friction heating” via extra-long bristles. These bristles ensure that a layer of warm air is retained around the body, and even a little movement of the bristles causes friction which creates heat and actually warms you up.
If you need a garment for cool weather but not freezing temperatures, Zerofit’s “Move” line of products are still twice as warm as a traditional baselayer and allow for unrestricted mobility and maximum comfort.
“We’re thrilled to have the pleasure of working with Zerofit North America to promote the Zerofit brand,” said Mike Jamison, president of Jamison Golf Group. “Their baselayer products are so technologically advanced that golfers can now play in cold weather without having their swings restricted from wearing multiple layers of clothing. Just the Zerofit top and a jacket will keep them comfortable.”