OAKBROOK TERRACE, Illinois – Zero Friction announced a new multi-year partnership with Fairways of Life, the largest and most widely distributed daily live golf talk show in the world. Fairways of Life is hosted by Golf Channel’s Matt Adams.

“At the PGA Merchandise Show in January, I was reintroduced to Matt,” said John Iacono, Zero Friction Founder and President. “We had a great conversation and I showed Matt our new STRIDE bag on his live show.  We have stayed in touch since then, discussing ideas on how we could work together again.”

Host Matt Adams said, “(Zero Friction has) an incredible selection of gloves, of golf balls, of tees — all those things you need to be able to play your golf.  And really cool things like the STRIDE golf bag.”

The Fairways of Life Show, the most listened to golf show in the world, is an entertaining and fun platform for inside information, unforgettable interviews with the game’s legends and stars, as well as lively interactive discussions about the game, travel and the latest in golf equipment. 

It is hosted by multiple-time NY Times Best Seller and Golf Channel’s Matt Adams, whose passion for the game and for life creates a show that’s unlike any other and will keep you informed, entertained and engaged.  Fairways can be seen LIVE 8a ET weekdays on YouTube Live and heard around the world on the Fairways of Life Apps (available in both iOS and Android).

For more information on Zero Friction, see the 2023 Zero Friction catalog, visit www.zerofriction.com, or call 630-317-7700.

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