Women’s golf apparel brand rooted in quiet luxury and technical performance brings elevated country club style to a new national audience
LAKE OSWAGO, Oregon— Williams Athletic Club, the women’s golf apparel brand built at the intersection of quiet luxury and high-performance design, has announced its debut at Nordstrom. The collection, shoppable today at Nordstrom.com, brings Williams Athletic Club to a new national audience of women who expect the best — on and off the course.
For Williams Athletic Club, the Nordstrom partnership is a significant milestone — and a natural fit. Nordstrom has long been a destination for women who care about quality, design, and fit, and Williams Athletic Club was built for exactly that customer.
The brand’s pieces are technically engineered for movement, breathability, and performance on the golf course, while the aesthetic — rooted in country club heritage and quiet luxury — makes them equally at home in the clubhouse and beyond.
The collection is available now, with select styles spanning the brand’s signature silhouettes: elevated polos, refined skorts, and versatile layering pieces, all crafted with the same attention to fabrication and fit that has earned Williams Athletic Club a devoted following at premier golf and country clubs across the country.
For Founder and CEO Susi Proudman, whose three-decade career has included executive product and textile innovation roles with global brands including Nike, lululemon, Aritzia and Marks and Spencer, the partnership reflects a shared commitment to craftsmanship, quality and enduring style.
“Nordstrom represents everything we believe in: quality, curation, and a customer who knows what she wants. To have Williams Athletic Club available there is a proud moment for our brand — and a meaningful signal that women’s golf apparel is being taken seriously at the highest level of retail.” — Susi Proudman, Founder & CEO, Williams Athletic Club
Williams Athletic Club is available now at Nordstrom.com. Shoppers can explore the full selection of Spring/Summer styles and discover the brand’s signature blend of technical performance and refined country club aesthetic.