PGA Professional-owned golf grip brand builds on direct-to-consumer growth to expand its presence in golf shops, fitting facilities and retailers nationwide
WAUCONDA, Illinois — Wedge Guys, a PGA Professional-owned golf equipment company focused on delivering premium golf grips at an accessible price, is expanding its presence in the golf industry through its Authorized Retailer and Preferred Partner programs.
Wedge Guys has grown into a nationally recognized direct-to-consumer golf grip brand, serving more than 100,000 golfers. The company offers an extensive lineup of performance grips in more than 30 colors, multiple sizes and a variety of feel and traction profiles, with all Wedge Guys grips retailing for under $10.
Building on that direct-to-consumer success, Wedge Guys is now focused on making its products more accessible through golf courses, golf shops, club-fitting facilities, club builders and retailers across the country.
“We’ve built Wedge Guys by listening directly to golfers and learning what they actually want from their grips,” said Brian Dalton, Founder of Wedge Guys and a PGA of America Golf Professional. “Golfers want performance and quality, but they also want more choices in color, size and feel at a fair price. Our direct-to-consumer business proved there is significant demand for that combination.”
PERFORMANCE, CHOICE AND VALUE
The Wedge Guys lineup includes Diamond Hybrid, Diamond Cord, GLP Velvet, GLP Cord, DC Tour and React+, with models available in Standard, Midsize and Oversize options. The company’s newest React+ grip incorporates several proprietary design elements, including TrueTrack alignment, DuoWrap side texture and +Profile, a reduced-taper lower-hand profile designed to promote consistent grip pressure.
Across the lineup, golfers can choose from more than 30 colors while every Wedge Guys grip retails for under $10. “We don’t believe golfers should have to choose between a high-quality grip and a fair price,” Dalton said. “Our goal is to deliver premium performance while providing golfers with better value and more options.”
After building its customer base directly with golfers, Wedge Guys is investing in the next stage of its growth by expanding its network of PGA Professionals, golf shops, fitters, builders and retailers.
The Wedge Guys Authorized Retailer Program provides qualifying accounts with wholesale pricing offering retail margin potential greater than 35%, product support and the opportunity to be included in the company’s growing Authorized Retailer Locator.