Golf Datatech reports all-time best December equipment sales, which increased 58% compared with 2019
KISSIMMEE, Florida (Feb. 3, 2021) – Golf Datatech, LLC, the golf industry’s leading independent market research firm for retail sales, consumer and trade trends, has announced that U.S. golf equipment sales for December 2020 were up 58% over the same period in 2019, while exceeding December’s previous all-time high, set in 2006, by 16%.
“December sales are consistent with the golf industry momentum we’ve seen over the past seven months of 2020,” said John Krzynowek, Partner, Golf Datatech, LLC.
“As we all continue to deal with the pandemic in our everyday life, golf equipment sales continue to surge, up over 40% for the June-December time frame.”
Categories leading the way for the total year were golf bags and wedges, which increased by 29% and 26% respectively. Overall equipment sales at Green Grass pro shops were up 1% while Off Course sales grew by 16%.
Krzynowek adds, “Green Grass pro shop sales were more heavily impacted by government mandated closures and restrictions on businesses, so even though courses may have been open to play the game, shopping and buying products inside a golf shop did not explode like the Off Course Specialty channel, which benefitted from a significant expansion in online sales.”
For more information on Golf Datatech, call 888-944-4116 or visit www.golfdatatech.com.