Partnership creates a unique, world-class experience for golfers in Western Australia
PERTH, WESTERN AUSTRALIA — True Spec Golf, the global leader in custom club fitting and club building, has announced the opening of three new locations in Western Australia. True Spec Australia, which marks the company’s first offerings outside of North America and Europe, will open in GolfBox’s Booragoon, Joondalup and Osborne Park locations.
The affiliation with Australia’s premier golf superstores is the latest undertaking in a series of partnerships that brings True Spec’s bespoke fittings and best-in-class customer service to prominent venues around the world.
Each of the three locations contain GolfBox Custom Powered by True Spec Golf fitting facilities and are equipped with state-of-the-art Foresight GCQuad technology. They also feature True Spec’s brand-agnostic fitting matrix of more than 50,000 club head and shaft combinations from every major equipment manufacturer.
This helps its master fitters find the best equipment to improve a player’s game. Every club produced by True Spec Australia will be custom built at the Booragoon location to the exact specifications derived from the fitting process.
“Given how passionate Australians are about golf, we at True Spec are thrilled to be able to offer our expertise to help up their game,” said Ryan Richardson, president of True Spec Golf. “GolfBox shares so many of our ideals, which makes them the perfect partner to help us break into the Australian market.”
The Osborne Park location has two fitting facilities under the True Spec Golf banner while Booragoon and Joondalup each have one. The Joondalup location also houses the largest curved golf screen in the Southern Hemisphere.
“GolfBox is a superstore in every sense of the word, and we pride ourselves on presenting our customers with the best of everything that the game has to offer,” said Grant McPherson, chief commercial officer at GolfBox. “Having True Spec on site now at all of our locations in Western Australia, helps us fulfill our mission.”
Consistently ranked by GOLF Magazine and Golf Digest as one of America’s top club fitters, True Spec is the nation’s undisputed leader in luxury club fitting. The three new Australian locations will up the company’s 2022 new openings total to nine.