State-of-the-art ball tracing and analytics technology provides properties and partners an engaging, fun, and data-driven golf experience for players of all ages
DALLAS, Texas – Toptracer, a technology division of global sports and entertainment leader Topgolf Entertainment Group, announced today a partnership with KemperSports, a leading Chicago-based golf course management company.
As part of the partnership, Toptracer will provide its industry-leading technology, expertise and experience in providing fun and engaging experiences for golfers of all ages to KemperSports clients and its portfolio of more than 120 facilities nationwide.
As the preferred range technology partner, Toptracer will work individually with the facilities in KemperSports portfolio to deliver entertainment-driven experiences to enhance customer experience with the goal of increasing revenue and customer retention.
With installments in facilities around the country, Toptracer is keenly aware of creating the right range experience for golfers at all levels, ensuring a fun, engaging and data-driven experience. Additionally, Toptracer will support KemperSports with live and virtual event programming, bringing even more fun and social engagement to their range experiences for golfers of all ages and skill levels.
“We’re proud to partner with KemperSports because its team understands the value of providing a differentiated and fun golfing experience to drive engagement and keeping customers coming back to the facility,” said Ben Sharpe, Toptracer President.
“More importantly, we’re excited for the opportunity to work with KemperSports’ operators who manage some of the most renowned golf courses in the country, giving golfers access to our Toptracer technology, once reserved only for the pros, in an effort to champion the sport across all its properties.”
Toptracer has transformed how players of all skill levels and experience practice at the driving range. It has also found that introducing gamification and real-time insights leads to more time spent on the range, resulting in higher customer retention and deeper engagement from players.
Through the gamification of the driving range experience, Toptracer is introducing golf to a new generation of players, teeing up ranges for long-term success and introducing new revenue streams to facilities that employ the technology, ultimately impacting the business of golf itself.
“Consumer behavior in golf is evolving, and for our company to continue providing exceptional levels of service and unique guest experiences, we want to lead this effort,” said KemperSports CEO Steve Skinner. “Our relentless commitment to delivering great service and hospitality has always set us apart in this industry. With Toptracer, we now have the perfect partner to layer on unmatched technology to support the very best social and player development experiences in green grass golf.”
As part of the partnership, green grass facilities will now have an easier way to leverage this technology for enhanced customer experiences – and critically, to ensure successful long-term activations and return on investment.
KemperSports plans to leverage Toptracer Range for advanced instruction, junior programming including junior golf academies, and as a concerted way to welcome in new golfers and transition new golfers into consistent players.