Nicklaus Companies hires business development associate to Nicklaus Design in Palm Beach Gardens and places marketing executive in New York

PALM BEACH GARDENS, Fla. (Jan. 18, 2019) – The Nicklaus Companies recently announced two strategic executive appointments to fuel additional growth in its key business units of golf course design and marketing. 

Nicklaus Design, the global leader in golf course design, welcomes Tommy Hearden as the newest Business Development Associate to expand the company’s market research initiatives and new business opportunities. 

Nicklaus Brands, the worldwide licensing business launched in 1962, appoints Mike Zausmer as Marketing Manager and Director of Business Development, relocating to New York, the business center for Nicklaus Executive Chairman, Howard Milstein’s expanding portfolio of golf companies.   

“Our greatest assets are our people and our brand,” said Nicklaus CEO, John Reese. “As our company continues to expand in domestic and international markets, services and products, it is crucial to have personnel in place to assure the Nicklaus name remains at the forefront in each category. Tommy and Mike create assurance that standard is executed across markets and business lines with our customers.”

As Nicklaus Design’s newest Business Development Associate, Hearden is charged with expanding Nicklaus Design’s North American footprint to influence and grow the company’s domestic portfolio. Further, he will be primarily responsible for national market research and lead generation, championing the firm’s unique capabilities in renovation, redesign, new course design and turnkey development. 

Meanwhile, Zausmer recently transferred from the Nicklaus Companies’ headquarters to establish a satellite office in Manhattan, at Milstein’s Emigrant Bank building. He will work cross-functionally with Milstein’s other golf properties to identify and execute new business opportunities for the Nicklaus lifestyle brand expansion.

About the Nicklaus Companies

The Nicklaus Companies is dedicated to promoting excellence in the game of golf, preserving its great traditions, and growing the game. For nearly 50 years, the mission of the Nicklaus Companies has been to enhance the golf experience, and to bring to the national and international consumer golf-related businesses and services that mirror the high standards established in the career and life of Jack Nicklaus. 

In 2007, Jack Nicklaus partnered with Howard Milstein to help further the growth of the company and to realize the full potential of the brands and branded businesses. Milstein is Chairman of New York Private Bank & Trust, and is actively involved in the Nicklaus Companies as Executive Chairman. A Trustee of the PGA of America’s REACH program, Milstein’s other golf assets include Golf Magazine,, True Spec Golf, Miura, GolfLogix and more.

The Nicklaus Companies businesses include golf-course design, the development of golf and real estate communities, and the marketing and licensing of golf products and services. Nicklaus-branded products have been marketed worldwide since 1962. The Jack Nicklaus and Golden Bear-branded lifestyle collection of products includes: apparel; headwear; ice cream; restaurants; beverages; beverageware; wine; home appliances; hosiery; and golf equipment.

Nicklaus Design, recognized as the world leader in golf course design, has created more than 415 courses worldwide, open for play in 45 countries and 39 U.S states. Jack Nicklaus has designed, co-designed or re-designed over 300 courses around the globe, and Nicklaus Design courses have been ranked more than 2,000 times in various national or international Top-100 lists.For more information on Nicklaus Design or the Nicklaus Companies, please visit



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