NEW YORK and PALM BEACH GARDENS, Florida – TGL presented by SoFi, the primetime team golf league, announced CÎROC Ultra-Premium Vodka as the Official Vodka Partner. The multiyear partnership brings CÎROC’s elevated, modern approach to luxury and leisure directly into the heart of SoFi Center.
Overlooking TGL’s field of play, the newly reimagined and expanded CÎROC Athletic Club offers a shared, luxury hospitality suite experience, featuring upgraded amenities and all-inclusive food and full bar service throughout every match. TGL’s second season returns on Sunday, Dec. 28, on ABC, the league’s broadcast network debut.
Tickets for the CÎROC Athletic Club and other seating options are available now at tglgolf.click/ciroc.
“TGL is one of the most exciting intersections of sport and culture happening right now, and it represents exactly the kind of modern stage where CÎROC shows up best,” said Nick Tran, President and Chief Marketing Officer, First Round Collective. “Our approach is always to build experiences that feel intentional and culturally alive.
“The CÎROC Athletic Club brings that philosophy to life inside SoFi Center through social energy, elevated cocktails, and a hospitality environment that feels connected to how people actually experience sport today.”
“Welcoming CÎROC as a new league Official Partner and integrating them into SoFi Center’s hospitality lineup is another example of how we’re elevating the fan experience at TGL,” said Jason Langwell, Chief Revenue Officer, TMRW Sports. “Demand for suite-level viewing continues to grow, and the CÎROC Athletic Club delivers an unparalleled hospitality setting for individuals and small groups attending TGL matches.”
In addition to serving as the Official Vodka Partner of TGL and sponsoring the CÎROC Athletic Club, CÎROC’s partnership includes pouring rights at SoFi Center, featuring a signature CÎROC Transfusion cocktail. The Transfusion’s traditional grape profile pairs naturally with CÎROC, which is distilled from fine French grapes, creating a modern, elevated expression of a classic golf-world favorite.
Season 2 has seen remarkable demand, and availability is now highly limited for greenside seating and premium hospitality upgrades across all 15 regular season matches.
The expanded footprint of the CÎROC Athletic Club, which previously was called the Eagle Terrace, will deliver an additional opportunity to experience TGL’s premium hospitality, including upgraded theater seating overlooking the field of play, in-suite televisions, and all- inclusive food and full bar with a dedicated service team.