Pairing the industry’s leading performance equipment with advanced on-course analytics

CARLSBAD, Calif.  (Dec. 2, 2020) – TaylorMade Golf, the industry leader in innovation and technology, today announces a new partnership with Arccos, a pioneer of automatic on-course data capture and the leader in Strokes Gained Analytics (SGA) and insights driven by artificial intelligence.

The partnership will launch with a special promotion beginning on November 1, 2020 (in the US only). Starting on that date, all golfers who purchase a qualifying set of irons at TaylorMadeGolf.com (including but not limited to P•790, P•770, P•7MC, P•7MB and SIM irons) will be given the option to pay an additional $99.99 and receive a 1-year Arccos Caddie subscription along with a free set of Arccos Caddie smart sensors, courtesy of TaylorMade.

In the days following the initial launch, this special offer will also be extended to golfers in the US only who purchased qualifying iron sets in the months of September and October 2020.

In addition to new and recent purchases, current Eagle members within the Team TaylorMade loyalty program will be eligible for the same special pricing on Arccos Caddie.

“As a company founded on performance and pushing the limits of golf club engineering, we strive to provide data-driven solutions to help the modern golfer play better and enjoy the game that much more,” said David Abeles, CEO, TaylorMade Golf.

“Whether it’s implementing technology in the design of golf clubs or developing our own independent archive of golfer statistics, we’re constantly advancing the way we use data. Through Arccos, we’re excited to provide a select group of golfers with access to accurate and relevant real-time data to help them achieve their goals.” 

Once armed with the best performing equipment for their game, this strategic partnership provides a powerful tool to help golfers of all skill levels improve faster, play smarter and shoot lower scores.

“On-course data and Strokes Gained Analytics have the power to fuel remarkable performance gains,” said Sal Syed, Arccos CEO and Co-Founder. “It informs club selection, shot strategy, practice regimens, bag composition and much more. That’s been proven on the PGA TOUR, but was previously inaccessible to most amateurs, and even professionals on other tours. 

“Through this exciting partnership, Team TaylorMade players now have the opportunity to automatically track their shots with Arccos Caddie, and access our custom Strokes Gained engine. Our goal is to simplify complex data to deliver truly personalized insights for golfers of all skill levels – as well as their coaches and clubfitters.”

Golf’s premier Artificial Intelligence platform, Arccos Caddie leverages the world’s largest on- course data set, consisting of more than 300 million shots and 10 billion data points recorded by members in 194 countries. Arccos Caddie automatically tracks your shots on-course to provide real-time advice and power the game’s most advanced Strokes Gained Analytics engine.

Featuring a custom A.I. neural network, Arccos Caddie SGA is the first platform to allow a golfer to select any target handicap – from Tour player to 20 – and measure their performance versus that goal across every game facet.

Arccos Caddie helps every golfer play smarter, improve faster and shoot lower scores. The average Arccos Caddie member improves their handicap 4.2 strokes in the first year, and some in as few as five rounds.

Arccos Caddie features include:

  • Automatic Shot Tracking – Seamlessly track and record your shots on the course
  • Strokes Gained Analytics (SGA) – Unlock the game’s most advanced personalized insights
  • Smart Distance Club Averages – Know how far you actually hit each club in your bag so you can choose the right one every time
  • I. Powered Rangefinder – Access real-time yardage adjustments for slope, wind, temperature, humidity and altitude
  • Personalized Caddie Advice – Receive real-time guidance for every shot on any hole in the world
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