ATLANTA, Georgia — Tagmarshal, whose proprietary AI-enhanced data and technology already helps hundreds of courses around the globe manage on-course operations and keep golfers on pace, is rapidly expanding its presence and facilities in Europe and the UK.
“Tagmarshal has grown by 146% in Europe and the UK over the past 12 months—our biggest year yet,” reported Stephen Knoop, Managing Director, Tagmarshal International. “We’re proud to have signed partnership agreements with many bucket-list courses and look forward to adding value to these facilities, their on-course teams, and golfers by optimizing the player experience.”
The company has added some of the world’s best-known courses—and major-championship venues—to its roster of partners, including:
— Old Course at St. Andrews, Scotland
— Royal Portrush, Northern Ireland (site of the 2025 Open Championship)
— Portstewart, Northern Ireland
— Sotogrande, Spain
— Muirfield, Scotland
— The Grove, England
— Adare Manor, Ireland (host of the 2027 Ryder Cup)
— Trump Turnberry, Scotland
— Praia D’El Rey, Portugal
— West Cliffs Golf Course, Portugal
— Carnoustie, Scotland
— Real Club de Golf Alcanada, Spain
— Grafarholt Golf Course, Iceland
— Hogs Head, Ireland
— Dumbarnie Links, Scotland
— Crail Golfing Society, Scotland
— Golf Club Castelconturbia, Italy
These courses, and many others internationally, rely on Tagmarshal’s optimization and pace of play technology to manage on-course operations, resulting in more play and happier customers.
Utilizing data gathered from more than 75 million tracked rounds of golf and best-in-class AI-powered analytics, Tagmarshal empowers operators to make fact-driven decisions, manage pace and flow, and raise productivity and efficiency while generating additional revenue.
“Before Tagmarshal, manually recording data made spotting trends near impossible,” says Blair Cross, PGA, Head Golf Professional at Scotland’s Dumbarnie Links. “Now our pace is better, and our guest experience has improved immeasurably. We used to work out our hole-by-hole times by instinct. Now we have the data to drill down into each part of the hole—tee, fairway, and green—and tweak accordingly.”
As a sign of its commitment to the European market, Tagmarshal has expanded its base in Cork, Ireland, and opened a local office in Spain to assist with quick and seamless installation and operational support. Tagmarshal has also made its new user-friendly online training available in Spanish and French, with Italian to follow soon.
“Tagmarshal is intuitive, effective, and genius. It’s a great tool for monitoring the progress of the players. Staff can immediately attend to problem groups and help them get back into position,” said Andrea Gatti, Director of Golf at Italy’s Golf Club Castelconturbia.
Tagmarshal also has established tournament partnerships in the UK and Europe. For the DP World Tour and HotelPlanner Tour, the company created a bespoke solution for tracking pace and flow of play. For the Royal and Ancient, Tagmarshal assisted in the management of pace and flow of play at the 2024 AIG Women’s Open, held on the Old Course at St. Andrews.
The multi-year agreement with Tagmarshal is “one of the smartest technological investments we have made during my tenure at the DP World Tour,” said its Chief Technology Officer, Michael Cole.
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