NORTHBROOK, IIIinois– SWAG Golf and the PGA of America have announced the first Ryder Cup pairing few saw coming. The often irreverent and creatively bold SWAG Golf, in partnership with the PGA of America, one of the most trusted and time-honored brands in golf, are proud to unveil the official 2025 USA Ryder Cup team bag, created with input from Captain Keegan Bradley.
“The Ryder Cup is one of golf’s most iconic events, defined by its unmatched camaraderie among players, fans, and this year will be louder than ever as it returns to legendary Bethpage Black,” said SWAG Golf Founder Nick Venson. “We set out to design a bag that echoes the same tradition. With guidance from the U.S. Team and the support of the PGA of America, we’ve done just that.
This patriotic, limited-edition bag will debut this September at the iconic Bethpage Black Course, symbolizing national pride and the competitive spirit of the 2025 Ryder Cup. SWAG and the PGA of America partnered with the U.S. Team to create a golf bag that tells a distinct American story—rich in symbolism, high in quality, and full of SWAG.
The result is a standout product that celebrates the significance of this prestigious event and the individuality of this innovative brand.
“As anticipation continues to grow for the 2025 Ryder Cup, the PGA of America is proud to partner with SWAG Golf and appreciate their support of Captain Keegan Bradley and the United States Team,” said Craig Kessler, PGA of America Chief Operating Officer. “The Ryder Cup is not only golf’s greatest team event, but one of the sporting world’s most iconic competitions. We look forward to watching the U.S. Team compete with these incredible SWAG bags at Bethpage Black.”
Phrases like “Liberty and Justice Fore All” appear as a playful, patriotic motto, while a reimagined Presidential Seal with the phrase “In Keegan We Trust” and an eagle gripping golf clubs adds an homage to golf and country.
In true SWAG fashion, a SWAG “seal” mimics the look of U.S. currency, a tribute to the brand’s signature aesthetic and storytelling style. Even the bottom panel pays homage to the host course with a nod to Bethpage’s famous “Extremely Difficult” warning sign on the first-tee box. Bradley reviewed every design round and provided feedback that ultimately shaped the direction and tone of the final product.
To celebrate the collaboration, SWAG will launch a Ryder Cup-inspired collection offering consumer versions of the team bag, featuring similar artwork in staff or stand styles. Buyers will also have the option to personalize the staff bag with their names via the SWAG website.
The new Ryder Cup bags are now available for pre-sale on swag.golf, dicks.com and golfgalaxy.com.
They will also be sold online at swag.golf and exclusively in retail at select DICK’S Sporting Goods and Golf Galaxy stores starting Friday, June 13 – a continuation of SWAG’s strong relationship with the sporting goods retailer.
“The bag that SWAG and the PGA of America partnered on for this year’s Ryder Cup team is something really special, and we’re proud to play our part by giving golfers across the country exclusive access at DICK’S and Golf Galaxy,” said Ryan Bogosta, VP of Golf Merchandising DICK’S Sporting Goods and Golf Galaxy. “SWAG continues to bring incredible energy and bold design to the game of golf, and we know it will resonate deeply with everyone from the 12 members of Team USA to fans and collectors everywhere.”
The limited Ryder Cup Collection is a true collector’s dream. Only a select number of pieces are available, making this a “must-have” for Ryder Cup and golf fans.
