LAKE MARY, Florida – Five months ago, Sabrina Andolpho was a senior at Barry University, having just completed her final season as a full-scholarship player on the Division 2 women’s golf team.
Today, she is a Social Media star, having accumulated 190,000 followers on Instagram and TikTok since graduating from the South Florida university in May.
How did she do it?
Andolpho will share her secrets at the ING Fall Forum Nov. 28-Dec. 1 in Sebring, FL. The International Network of Golf will conduct a gathering of golf media and business executives for the purpose of networking, product introduction, education, information sharing, golf and general memory making.
The Inn On The Lakes, a charming boutique hotel in the heart of Sebring, FL, will host the event.
Andolpho will lead a seminar about Building A Social Media Audience. Andolpho enjoyed a solid golf career at Barry before graduating with a degree in marketing. During her college days she began working for a golf company called Fore2feet as the event coordinator/ marketing manager. Fore2feet makes custom golf, tennis, and therapeutic orthotics, and hosts foot wellness events at prestigious country clubs. She still works there today.
But Social Media has joined with golf as two of her main passions.
“Once I graduated and ended my competitive golf career I decided I wanted to do something else with my golf skills,” said Andolpho. “I began working on growing my social media presence with my niche being golf. On TikTok and Instagram combined I organically accumulated 190k followers in four months. My content revolves around short-form videos, reels, and TikToks.”
The quick success has led to a reframing of her future plans. She is opening her own social media marketing business, utilizing her marketing degree and her social media expertise.
“I love golf and I am so grateful for the opportunities it’s given me,” she said. “I will continue to grow these social media platforms.
Andolpho will share with the ING audience how she grew her audience so quickly, offer tips on creating engaging content, and give views on future trends for social media.
A unique element to the ING Fall Forum will be attendees’ participation in the Pro-Am for the annual Citrus Golf Trail Open, a Minor League Golf Tour event at Sun ‘N Lake Golf Club with a $20,000 first prize to the winning professional. The Tuesday morning Pro-Am field will be limited to the first 30 ING attendees to register.
The remainder of the schedule will consist of more golf, marketing seminars, product presentations and networking, plus some excellent dining. The Durland Cup Scramble, named after longtime ING Board Member and golf committee chair Larry Durland, will be conducted on Wednesday, Nov. 29 at Sebring Golf Club.
Entry fee is $150 for working media, and $295 for business executives and golf company representatives.
Companies can also reserve a press conference slot, during which they will present information about their company and products to the attendees. Those are $450, or $695 as a complete conference package. There are only two remaining.
Inn On The Lakes, a beautiful hotel in which all rooms are unique, is offering a special rate of $109 per room per night, which includes breakfast each morning. Reservation information can be found on the entry form links below.