DALLAS, Texas (Nov. 3, 2019) – The Salesmanship Club Charitable Golf of Dallas recently announced $3 million in charitable proceeds from the 2019 AT&T Byron Nelson.

“The tournament is truly more than a game to us, and we are incredibly proud to continue providing a substantial contribution to Momentous Institute,” said Tournament Director, Jon Drago. “In addition to the financial results of the tournament, we were also able to build upon our momentum in the first year in several key strategic areas for the tournament; including operations, community engagement and sustainability.”

The tournament continues to support the work of Momentous Institute, which works directly with over 5,500 families and children in our community to build and repair social emotional health so they can achieve their full potential. 

The tournament was pleased with the popularity of the new Katy Trail Ice House Pavilion and plans to bring in even more Dallas favorites next year. The new date on the PGA Tour calendar provided a strong uptick in international player commitments, and Sung Kang was crowned champion at 23-under par.

The tournament announced the following additional results from the 2019 event:

  • 8,000 yards of signage material at the tournament was upcycled into 2,000 backpacks for children
  • Four pallets of food were donated to Centers Ministry
  • Community groups raised almost $185,000 through vendors at the tournament
  • Four new vendors were hired after attending the 2018 vendor tour
  • 80% of all tournament site waste was diverted from the landfill
  • More than 350 runners from all over North Texas came to run through the Great Trinity Forest and on the home-course of the AT&T Byron Nelson in the inaugural Forest to Fairway 5K

Planning has already begun for the 2020 AT&T Byron Nelson to be held May 4-10 at Trinity Forest Golf Club in Dallas and will include a new “Taste of Dallas” set-up and even more ways to celebrate moms on Mother’s Day. The 2020 tournament will mark the 75th anniversary of Byron Nelson’s greatest season in golf, which included 18 victories, 11 in a row. Additionally, the Salesmanship Club will celebrate its 100th anniversary. Stay up to date on the latest news about next year’s tournament here.

About the AT&T Byron Nelson                                                                                             
The AT&T Byron Nelson is a premier PGA TOUR event, hosted by the Salesmanship Club of Dallas since 1968. The tournament has raised more than $163 million over the past 51 years, making it the most financially successful charity event on the PGA TOUR. All proceeds from the tournament benefit Momentous Institute, the nonprofit operated by the Salesmanship Club since 1920. Momentous Institute works side-by-side with over 5,500 children and family members each year through its nationally acclaimed Momentous School, innovative therapeutic services and reaches thousands more through its research and training.




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