ATLANTA and Huntington Beach, California – PGA TOUR Superstore, the nation’s leading destination for golf equipment, apparel, and accessories, announced it is donating more than 70,000 sleeves of Srixon Soft Feel golf balls to PGA HOPE (Helping Our Patriots Everywhere) and the Veterans Golf Association (VGA), helping veterans and active-duty military service members enjoy and participate in golf.
Between Nov. 11 and Dec. 31, 2025, PGA TOUR Superstore hosted its third-annual “Military Heroes Ball Donation” program, and for every sleeve of Srixon Soft Feel golf balls donated by customers, PGA TOUR Superstore donated an additional sleeve from Srixon to benefit these organizations.
This year, the company provided 32% more golf balls than the previous year, reinforcing the campaign’s year-over-year success.
“We are grateful for the generosity from patrons at our stores nationwide and for our partnership with Srixon in bringing this program to life,” said Ben Helmrath, Vice President Hard Goods, PGA TOUR Superstore. “This special initiative strengthens PGA HOPE and VGA’s mission of empowering veterans and active-duty military members to find joy and community in the game as they navigate their transitions after service – one golf ball at a time.”
The initiative reflects PGA TOUR Superstore and Srixon’s ongoing commitment to supporting the military community, providing resources and opportunities to veterans and active-duty service members through golf.
“Our partnership with PGA TOUR Superstore continues to make a real difference,” said Mason Prange, Vice President of Sales, Srixon Golf. “Seeing this program grow year over year reinforces the impact that collaboration can have, and we’re honored to support PGA HOPE and the Veterans Golf Association in their important missions.”
PGA HOPE and VGA expose veterans and active-duty military members to the physical, mental, social and emotional benefits of playing golf as they reintegrate into society.
PGA HOPE, the flagship military program of the PGA of America REACH Foundation, is a free program that teaches golf to these individuals, whether new or experienced, through instruction from PGA of America Golf Professionals trained in adaptive golf and military cultural competency.
VGA enables veterans and their family members to create connections through golf with more than 450 local tournaments across the country each year.
PGA TOUR Superstore is a longstanding supporter of both organizations as it has partnered with PGA HOPE since 2010 and VGA since 2014.
To learn more about PGA HOPE, visit https://www.pgareach.org/pgahope, and for more information about VGA, visit https://vgagolf.org/.