She’s the newest brand ambassador for label
HUNTINGTON BEACH, California – Recognized as one of golf’s best young teachers in America, PGA Professional Nathalie Sheehan is joining XXIO as their newest brand ambassador. Sheehan’s role will include collaborating with the XXIO team on a variety of engaging video content and sharing her expertise in swing and golf fitness tips.
“It’s a tremendous opportunity to be able to add someone like Nathalie to our team who’s highly regarded in the golf community and one of the best teaching professionals in the sport,” Marketing Communications Director, Noelle Zavaleta said. “Our audience is going to benefit greatly from her knowledge, and we’re excited to work with her.”
Originally from Hartford, Connecticut, Sheehan played Division I golf as a scholarship athlete at the University of Delaware. During her time there, she received second team all CAA honors. Her dedication and passion for the sport led her to embark on a teaching career post-college. Sheehan quickly rose through the ranks and assumed the role of a teaching professional in 2016.
Currently, Sheehan serves as the Director of Women’s Golf at Pelican Golf Club in Belleair, Florida. She also shares her teaching knowledge as a GolfPass instructor on Golf Channel. Her instructional videos have garnered a significant following, with over 130,000 users across her social media platforms.
Sheehan’s ability to connect with golfers of all skill levels is a key element she’s excited to bring to the XXIO audience, as well as teaching the numerous benefits XXIO’s lightweight equipment can offer for players with moderate swing speeds.
“Not many people realize the benefits of having lightweight equipment as your swing slows down,” Sheehan said. “XXIO’s products are some of the best in the business for moderate swing speed players. I’m excited to bring my knowledge as a teaching professional to this brand and show golfers their best golf is still ahead of them.”
Stay tuned and follow XXIO for future content with Nathalie on all social media channels.
Form New Multi-Year Licensing Relationship
THE WOODLANDS, Texas – Boxto, manufacturer of premium handcrafted leather golf shoes and belts, has become the newest official licensee of Nicklaus Companies and unveiled new Nicklaus-branded shoes at the 2024 PGA Merchandise Show last month.
The new Nicklaus-branded shoes are offered in two of Boxto’s most-popular styles – the Legacy Pro, featuring cutting-edge performance and comfort, and Heritage Malaga, which embraces a trendy, traditional inspiration.
The Legacy Pro is a white, plain toe shoe with navy outsole. It will feature a heel counter with a gold pin depicting the iconic Golden Bear logo and the Jack Nicklaus Signature trademark on the outsole. The Heritage Malaga ($449 USD) is a white, wingtip shoe showcasing the Golden Bear logo in the center of the outsole. The Legacy Pro and Heritage Malaga are both full-grain leather, water-repellant and equipped with FTS 3.0 cleats by SoftSpikes.
“Nicklaus Companies is excited to be collaborating with a brand that celebrates the traditions of the game while at the same time bringing innovation, performance, and modern styling to the consumer. The premium, hand crafted, artisanal nature of their footwear is unique and aligns with our brand values,” said Phil Cotton, CEO of Nicklaus Companies. “We were impressed by not only Boxto’s exquisite tour-validated shoes for both men and women, but the vision Raul and his team have for their brand. We look forward to a fruitful branding relationship for years to come.”
“It’s a momentous honor for Boxto to be named a licensee for the Nicklaus brand,” said Raul Flores, CEO and founder of Boxto. “Like the Nicklaus Companies, we revere tradition, quality and innovation. We are excited to be entrusted with playing a role in working with Nicklaus Companies to carry this legacy forward.”
Nicklaus Companies and its founder, Jack Nicklaus—considered the greatest golfer in history—both have a proud legacy of commitment to charity. Boxto shares these same values. In this spirit of giving back, for every pair of Nicklaus-branded shoes sold, Boxto will make a charitable contribution to a to-be-determined organization.
It is anticipated that initial orders for the Nicklaus-branded Legacy Pro and Heritage Malaga will begin shipping in April 2024.
Since being introduced to the U.S. market in 2023, Boxto has quickly become known for creating stylish yet innovative shoes that offer the perfect balance between classic elegance and modern performance.
These attributes are complemented by a streamlined supply chain as all Boxto shoes are manufactured in Leon, Mexico. Located approximately 200 miles northwest of Mexico City, Leon is best-known for its nearly 500-year-old leatherworking heritage. Its proximity to the U.S. and Canada allows for lower order minimums and shorter delivery lead times than those offered by industry competitors. Abundant customization options complete the bespoke Boxto experience.
The brand’s commitment to craft and customization is epitomized by ambassador relationships with major champion and 2024 Presidents Cup captain Jim Furyk, PGA Tour winner Kurt Kitayama and LPGA star Charley Hull.
For more information, visit boxtogolf.com
