Award spotlights clubs and facilities with the most creative and innovative retail accomplishments
PORT ST. LUCIE, Fla. (Feb. 11, 2019) – PGA Golf Club, the PGA of America’s premier 54-hole facility, has earned the Platinum Award from the Association of Golf Merchandisers (AGM) for the fourth consecutive year.
The award spotlights clubs and facilities with the most creative and innovative retail accomplishments, and successful initiatives that enhance customer relationships and experiences. Entries were judged on various categories, including creative ideas, revenue-generating initiatives, promotions and visual displays.
PGA Golf Club officials were presented the 2019 Platinum Award at the recent AGM Annual Retail Conference in Orlando.
“We are honored the Association of Golf Merchandisers bestowed us their Platinum Award for 2019,” says Jeremy Wiernasz, PGA Golf Club General Manager and Director of Golf. “Receiving the award for the fourth consecutive year is a testament to our outstanding staff and their work in providing the top brands and merchandise in an attractive arrangement.”
PGA Golf Club’s golf shop is stocked with apparel for men, women and juniors from major manufacturers. The golf shop also supplies accessories, gift items and resort wear emblazoned with the PGA Golf Club logo, with innovative display enhancers and lighting to ensure merchandise is visually appealing.
“Our mission is to create eye-catching and vivacious presentations throughout the golf shop that mimic the season or a special event, and spotlight the top fashion trends,” says Michael Mandara, PGA Golf Club Merchandising Manager. “The golf shop is one of the many alluring aspects of our clubhouse, and we strive to make it as memorable as the golf experience found here.”
The AGM is an international, professional association of golf-related merchandisers and vendors. Members include golf professionals, buyers, merchandisers, students, club managers, owners and suppliers to the golf industry. Headquartered in Arizona, the AGM is a 501(c)(3) not-for-profit corporation founded in 1989, and governed by a 19-member volunteer Board of Directors.
Owned and operated by the PGA of America, and known as the “Ultimate Golf Resort Destination,” PGA Golf Club is home to three distinct golf courses – the Wanamaker, Ryder and Dye – designed by renowned architects Tom Fazio and Pete Dye.
In 2021, PGA Golf Club will host the PGA Professional Championship on the Wanamaker and Ryder Courses. The Championship will be comprised of players who advance from the 41 PGA Section Championships, along with past champions, competing to finish in the Top 20 and a spot in the PGA Championship. All four rounds will be broadcast live on Golf Channel.
PGA Golf Club also offers attractive membership opportunities at competitive pricing, including a six-month Premier Seasonal Membership with limited spots available. Members will enjoy private member dining, food and beverage discounts at the 1916 Bar and Grille inside the newly renovated and expanded clubhouse, and member merchandise discounts in the golf shop – all with no assessments or F&B minimums.
PGA Golf Club is less than a two-hour drive from Orlando and Miami – and under three hours from Tampa, Fort Myers and other Florida population centers. PGA Golf Club is conveniently located 50 minutes north of Palm Beach International Airport (PBI), off Interstate 95 in Port St. Lucie. PBI offers nearly 100 nonstop flights to more than 25 cities in the U.S. and Canada.
To learn more about PGA Golf Club, visit www.pgavillage.com.