New models, colorways and partnerships made PAYNTR Golf the most sought-after golf shoe brand during 2022
PORTLAND, Oregon – PAYNTR Golf, North America’s fastest-growing golf footwear brand, today announced key sales milestones in 2022 as they prepare to launch new products, partnerships and distributors in 2023 on both a national and international level.
The performance-based golf brand is known for their innovative and groundbreaking philosophy in the development of all PAYNTR Golf shoes which leverage ground reaction forces to increase ball and clubhead speed.
After launching their first model in 2021, the PAYNTR X 001 F, success continued in 2022 with the PAYNTR X 002 LE and PAYNTR X 003 F both receiving rave reviews across major media outlets and direct-to-consumer feedback. For all products, year-over-year unit sales were up 590% and year-over-year revenue was up 415%.
“Our decision to launch PAYNTR Golf was based on the feeling that there was a void in the performance golf shoe market which had dramatically shifted to focusing on shoes as a fashion item rather than equipment,” said Mike Forsey, Co-founder and President of PAYNTR Golf. “We set out to target a specific type of golfer who would be interested in how our technology can help their performance on the golf course and we are pleased with the results thus far.”
2022 saw PAYNTR Golf collect several coveted accolades, including the PAYNTR X 002 LE being selected by MyGolfSpy as the Best Spikeless Shoe of 2022, as well as the PAYNTR X 003 F finishing third and the PAYNTR X 001 F finishing eighth against competition from 39 specifically selected golf shoes. In addition, the PAYNTR X 002 LE was named by MyGolfSpy as the Most Comfortable Golf Shoe of 2022.
The brand’s highly anticipated first spiked model, the PAYNTR X 004 RS, debuted in December and made an immediate impression on buyers, further bolstering sales during the holiday season. The performance-driven spiked model was the first golf shoe to market to feature the ground-breaking Softspikes® Tour Flex Pro spike.
The tremendous growth of PAYNTR Golf can be attributed to a variety of factors, including the introduction of new products, models, and colorways, as well as debuting a women’s specific line and an expanded size run for junior golfers.
Masters Champion and current PGA Tour Champions player, Mike Weir, is a brand ambassador with several more professional golfers and social media influencers slated to join the PAYNTR Golf team’s roster in the coming year.
Internationally, PAYNTR Golf has established distributors in key golf markets including the United Kingdom, Europe, South Korea, Southeast Asia, South Africa and Canada.
In development of all PAYNTR Golf models, the engineering team is laser-focused on how the golfer achieves more speed through better traction while not sacrificing comfort. By more effectively harnessing ground reaction forces throughout the golf swing, the three-dimensional traction and propulsion technology in the shoes delivers golfers more speed and more power to the ball.
Since introducing its first products in March 2021, PAYNTR Golf has since expanded to full line of products including shoes, gloves, headwear, socks and golf bags, available through a combination of direct-to-consumer, green grass golf stores, golf clubs, and large retailers including PGA Tour Super Store.
Following the premier of the PANYTR X 002 LE and PAYNTR X 003 F early in 2022, the company received praise from top media outlets such as MyGolfSpy, Golf Digest, Forbes, Golfweek, GOLF Magazine, Robb Report, Barron’s, Sports Illustrated, SCORE Golf and Business Insider.