BUFFALO, New York – OnCore Innovations, creators of the Genius Ball — the world’s first smart golf ball delivering real-time putting and short game data — announced its participation in the upcoming ONE Houlihan Lokey Global Conference, taking place May 13–15 at the New York Marriott Marquis.
Keith Blakely, CEO of OnCore Innovations, will represent the company as a featured panelist on “Down the Fairway: Insights in the Golf Market,” part of the Consumer Track on May 14. The panel will be moderated by Nathan Pund of Houlihan Lokey and will include leaders from Foray Golf, Imperial, Rapsodo, and TRUE linkswear.
Now in its largest-ever format, the ONE Global Conference is expected to host over 4,800 participants, representing 370 companies across 160+ sectors — making it one of the most comprehensive investment banking conferences of the year. OnCore’s inclusion signals growing interest in the convergence of sports, performance analytics, and connected product ecosystems.
“We’re honored to join this world-class event alongside some of the most forward-thinking brands in golf,” said Blakely. “As technology transforms every corner of sports, Genius is pioneering a new data category in putting and short game play — giving players and coaches unprecedented insight from the ball itself.”
The Genius Ball captures high-frequency motion data (including speed, direction, launch angle, skid, and more) directly from the moment of putter impact. Launching in 2025, it is poised to redefine how golfers train, fit equipment, and improve performance in their short games — where over half of strokes in a round are played.
While Genius is launching in golf, its underlying sensor platform and motion analytics engine have applications across a wide range of ball sports, including baseball, cricket, and lacrosse.
By embedding intelligence directly into the ball, OnCore aims to unlock a new layer of data for athletes and coaches—capturing insights that were previously invisible and enabling smarter training, injury prevention, and performance enhancement in sports where precision and motion mechanics matter.
Finally, by starting with golf, OnCore has tackled the most demanding application first — where the ball is the smallest, the required data is extremely precise, and the g-forces from golf club impacts are among the highest in sports.
This engineering challenge has enabled OnCore to develop a ruggedized, miniaturized platform that can be seamlessly adapted for larger ball, lower-impact sports.