59club USA is delighted to announce Yocha Dehe Golf Club, owned and operated by the Yocha Dehe Wintun Nation, located in Brooks, California, as its newest partner venue, reinforcing the club’s commitment to delivering exceptional experiences both on and off the golf course.
Widely regarded as one of Northern California’s premier golf destinations, Yocha Dehe has earned a reputation for outstanding course conditions, first-class amenities, and a dedication to creating memorable experiences for every guest.
Through this new partnership, the club will leverage 59club’s industry-leading Mystery Shopping program to measure and evaluate the customer journey across key touchpoints independently.
The program will provide Yocha Dehe with detailed insight into the experience delivered to visiting golfers, helping the team identify strengths, uncover opportunities, and benchmark performance against industry-leading standards.
In addition to mystery shopping, Yocha Dehe will work closely with 59club USA to deliver bespoke training to the entire golf operations team. The training content will be shaped by the insights and opportunities identified through the mystery shopping data, ensuring the program is tailored to the club’s specific needs and objectives.
Will Foust, Director of Golf and Hospitality at Yocha Dehe, commented on the partnership.
“At Yocha Dehe, we are committed to continually enhancing the experience we provide for our guests. Partnering with 59club allows us to gain valuable, objective insight into our customer journey and use that feedback to support the ongoing development of our team. We are excited to see the results and use them to strengthen further the exceptional experience for which the club is known.”
Welcoming Yocha Dehe to the 59clubUSA network, Bret Garrison, Director of Operations added: “We are delighted to begin working with Yocha Dehe. The team has demonstrated a strong commitment to continuous improvement and understands the value of measuring the guest experience from the customer’s perspective. By combining Golf Visitor Experience Mystery Shopping with a tailored Staff Training program, we look forward to helping the team turn insight into action and build upon the outstanding reputation they have already established.”
The partnership marks an exciting step forward for Yocha Dehe Golf Club as it continues to invest in service excellence, using independent performance measurement and targeted team development to ensure every guest experience is exceptional.