Record setting growth with turnkey program
WEST PALM BEACH, Florida – Participation among female golfers is at an all-time high and there’s no better time than now to celebrate that growth by providing ways to engage with these players. As reported by the National Golf Foundation, 600,000 women entered the game just this past year with growth split evenly between on- and off-course.
Golf operators and professionals have at last started to successfully harness the economic impact of women customers by offering unique engagement and involvement opportunities like Women’s Golf Day (WGD). This year’s event is slated for Tuesday, June 7 and will again connect locations and women golfers across the globe.
Global retail stores, off-course facilities, public, and private golf courses have all come together since 2016 to celebrate Women’s Golf Day.
Among the participating clubs was San Francisco’s Olympic Club, where event coordinator Will Hutton shared, “We are an athletic club first, with golf being just one of 19 sports at the club for our members to enjoy. Our goal in hosting a Women’s Golf Day event was to target our younger athletic members of the team sports like field hockey, soccer, basketball, squash, and bring them to golf.
“The social and international elements of Women’s Golf Day were attractive to our younger members. Also making it an ‘a la carte’ event with flexible arrival times during the two hours made it a success at The Olympic Club.”
By officially enrolling to be a Women’s Golf Day site, venues receive access to a variety of tools and resources, including official venue status, website listing, exclusive access to social media and marketing materials, and licensed and event merchandise.
Further, their customers feel connected to thousands of groups across the globe who are gathering to celebrate the growth of the game for all, particularly women and juniors. Individual golf instructors and PGA Professionals thrive by connecting directly to consumers who fall in love with the game at a WGD event and then want more connection to lessons or clinics to make new golf friends.
Host locations now have more ways to communicate with their WGD guests all year long, which also is important. Facilities have found that the advent of women coming into the game has helped generate off-course revenues from retail, their families, and social gatherings. Official locations receive a custom landing page to communicate special events and share access to instruction.
Elisa Gaudet, Founder of Women’s Golf Day, who was recently recognized by the Augusta National Women’s Amateur and Golf Channel / NBC as a woman who inspires and motivates others every day, says, “The Women’s Golf Day program is a simple, turnkey option for clubs to start with a grass roots community engagement event and be part of an international celebration.
“We knew we needed to create more ways for our official locations to connect with customers 365 days a year and create a feeder program for ongoing golf lessons and programs, so we developed additional resources to make that easier.”
Additional information about Women’s Golf Day may be found at www.womensgolfday.com