WINDERMERE, Florida — The National Junior Tour Powered by Under Armour is proud to announce a new partnership with L.A.B. Golf.
Known for its groundbreaking Lie Angle Balance (L.A.B.) technology, L.A.B. Golf has redefined putting performance by creating zero torque putters that keep the putterface square throughout the stroke, helping golfers of all levels achieve greater consistency and confidence on the green.
The partnership recognizes L.A.B. Golf as the Official Putter of the National Junior Tour Powered by Under Armour. However, the most important product of the alliance is how it will benefit junior golfers across the country by giving them direct and meaningful access to one of the most forward-thinking brands in the game.
“Our partnership with L.A.B. Golf is a huge win for our players,” said Ray Taranto, President of the National Junior Tour. “Putting is such a critical part of scoring, and aligning ourselves with a company that is truly innovating in this space will give our athletes a competitive edge while helping them develop proper fundamentals.”
As The National Junior Tour’s Official Putter, L.A.B. Golf will be prominently integrated into the tour’s events nationwide consisting of on-site activations, player engagement opportunities, and exclusive access to L.A.B. Golf product education and custom fittings.
The collaboration will also include special awards, content initiatives, and digital storytelling, all to help highlight the importance of great putting in competitive junior golf.
“L.A.B. Golf’s mission is to help golfers play better and enjoy the game more,” said Matt Schuth, V.P. of Player Development at L.A.B. Golf. “Partnering with The Junior Tour Powered by Under Armour allows us to closely connect with the next generation of golfers and support their development with equipment custom built for them.”
This alliance is one more example of The National Junior Tour’s quest to expand its network of elite partners in order to reinforce its commitment to providing young athletes with best-in-class resources and experiences, as well as valuable opportunities that help them succeed, both on and off the course.