Prestigious accolade celebrates industry’s ‘Best of the Best’ golf shops worldwide 

INDIAN WELLS, California – Indian Wells Golf Resort, the world-class public golf, vacation, culinary and events destination located in the picturesque Coachella Valley, earned the coveted 2023 “Platinum Award” by the Association of Golf Merchandisers (AGM) recognizing premier golf shops worldwide.
Recipients of this prestigious award consistently demonstrate efficacious business practices in their retail operations.

To be considered for a Platinum Award, courses were invited to submit golf shop nominations with entries judged by an impartial panel in a number of categories including customer satisfaction initiatives, creative use of space, inventory control practices, revenue-generating initiatives, promotions and visual displays.

Indian Wells Golf Resort boasts a truly exceptional pro shop, offering friendly service, a spacious floor filled with top golf apparel brands as well as a shoe cleaning desk. With over 30 years of experience representing fashionable accessory and golf apparel brands, director of retail Pam Vincent has placed her stamp on the resort’s retail efforts during her four years on property.

“The AGM Platinum Award is a testament to Pam Vincent and our entire team’s tireless work in ensuring our golf shop provides an unrivaled experience for our guests,” says Indian Wells Golf Resort general manager Sven Wiedenhaupt. “Indian Wells Golf Resort embodies the best of desert golf as we pride ourselves on excellence in all areas, from golf to dining to the numerous special group events we host.”

In addition to the tandem of world-class, 18-hole golf courses – the critically acclaimed Celebrity Course and the stunning Players Course – Indian Wells Golf Resort also features Shots in the Night, Coachella Valley’s best outdoor golf entertainment experience. Featuring Laser putting by Nextlinks on seven dedicated greens and 17 brand new Top Tracer Driving Range hitting bays, Shots in the Night provides a fun experience for players of any skill level including beginners.

For golfers trying to sharpen their game, or parents looking to get the kids involved in the game for the first time, The Academy at Indian Wells Golf Resort is ideal. With two state-of-the-art indoor hitting bays featuring TrackMan technology and three-dimensional swing analysis, golfers of any skill level can fine-tune their swing. Staffed by a stellar team of qualified golf instructors, The Academy makes practice fun as well as a great place to get started in the game of a lifetime.

Open seven days a week and featuring several brand-new HD televisions for sports viewing, the VUE Grille and Bar is the ideal place to enjoy award-winning cuisine and catch every big game. The VUE is located in the resort’s stunning 53,000-square-foot clubhouse and also offers an extensive selection of wine and spirits complemented by gorgeous views and top-of-the-line customer care.

Indian Wells Golf Resort is also the ideal destination for weddings, meetings and other group outings, highlighted by the in-demand pavilion accommodating up to 700 guests and event lawn spaces accommodating a combined 1,300. The resort’s Celebrity Ballroom is another premier event space, with a beautiful outdoor patio and total capacity of 250 guests.

For more information about Indian Wells Golf Resort call 760.346.4653 or visit  




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