Imperial headwear
Imperial headwear

BOURBON, MISSOURI (January 28, 2015) – Imperial Headwear launched a revolutionary line
of cooling products, powered by Coolcore® technology, at the 2015 PGA Merchandise
Show last week in Orlando, Florida.

“Imperial’s new cooling technology has the potential to change the headwear business,”
said Laura Robinson, Director of Retail at Pinehurst Resort.  “The Pinehurst team saw
their demonstration and we were all amazed at how this can be incorporated into
headwear designs.  Imperial impresses me with their innovation in the accessory

Coolcore® provides a chemical-free cooling solution that goes beyond traditional
moisture management fabrics or evaporative cooling technologies that typically rely on
chemicals.  Coolcore® technology is 100% free of chemicals, polymers, gels, crystals or
phase changing materials, ensuring all Coolcore® benefits never wash out or degrade.

“This is the next generation of performance fabrics,” said Mike Wrightson, General
Manager at Imperial Headwear.  “Coolcore has unbelievable fabric innovations that not
only wick moisture, but also lower the surface temperature significantly.  This will be a
game changer in golf headwear with strong consumer appeal.”

The proprietary Coolcore® technologies exploit the body’s own sweat, or added
moisture, to achieve cooling. The sophisticated design means that the evaporation rate is
regulated and, as a result, the cooling effect of “evaporative cooling” is significantly
higher than in conventional materials.

Coolcore® fabrics deliver three distinct functions:
• Wicking: To move sweat away from your body.
• Moisture Transportation: To avoid saturation and accelerate drying.
• Regulated Evaporation: For cooling effect.

The result is up to 30% lower surface temperatures, drier garments that do not cling or
saturate, healthier chemical-free usage, and zero degradation of the cooling effect over
time or washing.

Coolcore® fabrics are the first product worldwide to be awarded the Hohenstein Quality
Label “Innovative Technology – Cooling Power”.  With the award, the scientists at the
internationally recognized and independent Hohenstein Institute in Bönnigheim,
Germany, have confirmed the superior cooling effect of the textiles.

For more information or to place an order for Imperial powered by Coolcore® products,
please call (800) 950-1916.

About Imperial Headwear
Founded in 1916, Imperial Headwear is the leading manufacturer and marketer of premium quality
headwear for the golf market. Imperial is committed to style, functionality and perfection in fit and comfort.
It is this commitment that has allowed the creation of a wide variety of headwear with quality that is second
to none. Renowned for its superior customer service and art customization capabilities, Imperial offers its
products using the most innovative digital design, logo and embroidery technologies. For further
information please visit or call (800) 950-1916.

David Shaffer
Director of Marketing
Imperial Headwear

About Hohenstein
The Hohenstein Institute was founded in 1946 as an independent and privately owned research and
teaching center for the textile and clothing industry and for commercial textile care companies. Today,
Hohenstein serves over 4,500 customers around the world and has over 450 employees in more than 20
offices worldwide.




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