BOURBON, Missouri – Imperial, voted the No. 1 headwear brand for private and resort golf facilities for eight consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “No.1 headwear brand in the combined on and off-course retail golf channels” by Golf Datatech, is proud to continue its long-standing relationship with the AGM.
Since first joining forces in 1989, Imperial has demonstrated a decades-long commitment to supporting golf retailers, professionals, and the broader golf community.
“We’re proud of the history we’ve built with the AGM and even more excited about what lies ahead,” said David Shaffer,President of Imperial. “This relationship has always been rooted in trust, shared values, and a commitment to helping golfretailers thrive. As the industry continues to evolve, Imperial remains focused on delivering innovative products and reliable support that empower AGM members to succeed.”
This ongoing collaboration underscores Imperial’s support of the AGM’s mission to educate and connect retailers and suppliers across the golf industry.
As the AGM provides resources, networking, and industry expertise to its members, Imperial remains dedicated to delivering innovative, best-in-class headwear and apparel solutions designed to help golf professionals and shop operators succeed.
“This is not just a continuation of history, it’s an investment in the future of golf retail,” said Jennifer Morton, CEO of the Association of Golf Merchandisers. “Imperial’s ability to blend tradition with innovation mirrors the very spirit of our industry, and together we’re excited to create new opportunities that elevate the member and customer experience foryears to come.”

