BOURBON, Mo. – Imperial, the No.1 headwear brand for private and resort golf facilities for seven consecutive years, as recognized by the Association of Golf Merchandisers , is excited to announce the rebranding of its Peter Millar licensed soft goods division.
The division will now operate under the name Peter Millar Licensing Co., a Division of Imperial.
Under the leadership of PGA of America member Andrew Blatnik, Peter Millar Licensing Co. will continue to offer an extensive range of premium soft goods accessories, including t-shirts, belts, and key fobs, in close collaboration with Peter Millar.
This rebranding initiative aims to streamline operations, strengthen product offerings, and elevate the high standards of quality and service that both Imperial and Peter Millar embody.
“This partnership with Imperial allows us to create a more cohesive experience for our customers,” said Todd Martin, President of Peter Millar. “By combining the strengths of both Peter Millar and Imperial, we’re able to offer a seamless, high-quality product assortment that reflects the craftsmanship and values of both brands.”
As part of this rebranding, Imperial will continue to manage, fulfill, and invoice all orders directly through its dedicated sales and customer service teams, ensuring a seamless experience for customers.
For more information or inquiries about Peter Millar Licensing Co., please reach out to Andrew Blatnik at ablatnik@imperial1916.com.