Leading golf fitness brand supports military families with promotions, video training, live events
ASPEN, Colorado — GOLFFOREVER, the industry-leading at-home golf fitness training system that helps golfers play without limits, is thrilled to announce a new partnership with the influential and impactful Folds of Honor foundation; the renowned nonprofit organization that provides educational scholarships to the spouses and children of military members who have fallen or been disabled while serving in the United States Armed Forces.
Beginning in 2022, Folds of Honor expanded its mission to include first responders.
GOLFFOREVER will publicize and support Folds of Honor in several ways beginning this fall, while building toward Folds of Honor-branded products in 2023. The top golf fitness brand will also produce motivational and exercise series with Folds of Honor Founder and CEO Lt Col. Dan Rooney that will be incorporated into the GOLFFOREVER app and future Folds of Honor programs.
Founded in 2007 by Lt Col Rooney, the only F-16 fighter pilot to also be a PGA Professional, Folds of Honor has awarded about 44,000 scholarships to military spouses and children, totaling about $200 million in all 50 states. Among the students served, 41 percent are minorities. It is rated a four-star charity by Charity Navigator and Platinum on GuideStar.
“GOLFFOREVER is humbled and excited to champion the vital work of Folds of Honor and Lt Col Dan Rooney,” says GOLFFOREVER managing director Jon Levy. “Supporting our military, and now first responders, is a core value of our business and has been personally for (Founder and CEO) Dr. Jeremy James in his practice for years. We’re ready to do our part to significantly impact this organization and can’t wait to roll up our sleeves and get started.”
“Every Folds of Honor story is a message of sheer inspiration, and I couldn’t be prouder to align with an organization like this,” added James. “We’re honored that Lt Col Rooney has embraced this partnership and is willing to work proactively with our team to help impact even more families. It’s the start of a great and impactful partnership ahead.”
The GOLFFOREVER web site now features an exclusive Folds of Honor GOLFFOREVER Swing Trainer package (at golfforever.com/folds-of-honor/) with 20 percent of every sale going directly to Folds of Honor. Customers who purchase the package will receive a special Folds of Honor T-Shirt.
GOLFFOREVER will be participating in Folds of Honor events to share the benefits of the GOLFFOREVER Training System, starting with the Folds of Honor Cup on Feb. 13 at Lake Nona Golf & Country Club in Orlando. Future plans also include an exercise and motivational series featuring Lt Col Rooney, who is a longtime fitness and wellness advocate himself.
“We are grateful to GOLFFOREVER for helping provide a life-changing education for military and first responder dependents,” said Lt Col Rooney. “GOLFFOREVER is committed to improving peoples’ lives through better fitness and longevity. We are pleased to align with this forward-thinking and dynamic brand as we partner to better the lives of families across the nation.”
GOLFFOREVER is the first golf-specific home training program to embrace the approach of home exercise equipment paired with streaming instruction, customizing each golfer’s exercise routines specifically for them, based on a proprietary strength and flexibility test.
Over the past year, the company has experienced massive growth since launching its groundbreaking Swing Trainer and solidifying key partnerships with golf industry institutions and leading golf retailers. It brought on World No. 1 golfer and reigning Masters champion Scottie Scheffler as an official brand ambassador and has made a significant impact on tour with more than 100 PGA Tour, PGA Tour Champions and LPGA Tour pros using the GOLFFOREVER Training System.
With its 4.9 App Store-rated app – the engine delivering users personalized daily workout and recovery plans from top PGA Tour doctors and trainers – and other training and recovery products launching soon, GOLFFOREVER is poised to accelerate its growth trajectory further.