PINEHURST, N.C. – Golf Pride, a leading innovator in golf equipment and maker of the world’s most popular golf grips, is expanding its ALIGN MAX offerings after an increase in demand from both amateur and professional players.
The industry’s most advanced raised ridge technology is now available in the popular ZGRIP model, as well as Jumbo size in MCC Plus4.
Designed to help golfers maintain consistent hand placement throughout the swing and improve clubface awareness for maximum confidence, ALIGN technology was released in 2017 and quickly built a large and loyal following. In response to player feedback about the desire for an even more pronounced ridge, Golf Pride introduced ALIGN MAX in 2025.
This second-generation design features a 25% higher ridge to achieve the maximum desired feel and consistency. It quickly gained traction among PGA TOUR players and amateurs, including the winner of the 2026 PLAYERS Championship, who relied on ALIGN MAX MCC Plus4 grips.
To build upon the popularity of ALIGN MAX, Golf Pride identified consumer trends in the golf grip category, indicating golfer interest in grips of a larger size and firmer feel. With those trends in mind, coupled with TOUR feedback, the new line extension offering jumbo sizing and the ZGRIP model gives golfers a wider variety of options for ALIGN MAX’s best-in-class reminder ridge.
“The first step in our innovation process at Golf Pride is asking one simple question: what is going to help golfers improve and reach their goals? When we hear feedback from players that they like the concept of a new technology like ALIGN MAX and want to try it in a different style or size, the engineers in our Global Innovation Center begin a rigorous research, design, and testing process to execute that vision,” said James Ledford, President of Golf Pride.
“With this line extension, we aim to give golfers who prefer a firmer grip feel or a larger grip size the opportunity to game ALIGN MAX.”
Benefits of ALIGN MAX and raised ridge technology include:
- Consistent Hand Placement: Fits into the hand’s natural contours, promoting consistent hand placement and alignment.
- Clubface Awareness: Enhances face angle awareness at setup and throughout the swing, promoting a square clubface.
- Player Confidence: Consistent hand placement facilitates a more repeatable swing, which helps build greater confidence.
For those interested in experiencing ALIGN MAX, there’s no better time to regrip than now. Through March 28, Golf Pride customers receive a free regripping with the purchase of eight or more Golf Pride grips of their choice at select retail partner locations, including Golf Galaxy, PGA TOUR Superstore, Worldwide Golf Shops, DICK’S House of Sport and Carl’s Golfland.
ALIGN MAX now offers ZGRIP, MCC, and MCC Plus4 grip models in standard and midsize. The new jumbo option is available for the MCC Plus4 model. These grips are available at all major retailers and online stores for $15.99 each.
For more information on ALIGN MAX, ALIGN Technology and the entire 2026 Golf Pride product lineup, visit https://www.golfpride.com